TELUS Digital Unveils New Global Brand Identity and Vision

TELUS Digital's Strategic Rebranding Journey

TELUS Digital has officially transitioned from TELUS International to a new identity that resonates with its core mission. This change, aimed at developing a digital-first experience, marks a significant milestone in the company's evolution. The rebranding reflects TELUS Digital's focus on integrating seamless, AI-powered services tailored to client needs, ultimately enhancing the overall customer journey.

A New Leadership Approach

With the rebrand, TELUS Digital has also made key leadership appointments to strengthen its strategy. Jason Macdonnell has taken on the role of Acting CEO alongside his position as President. Meanwhile, Tobias Dengel has stepped into the role of President for TELUS Digital Solutions. This new leadership dynamic is essential as they drive the company towards achieving excellence in client care, loyalty, and digital transformation.

Embracing Innovation in AI

The foundation of TELUS Digital's strategy is its proactive stance on adopting cutting-edge technologies, particularly in artificial intelligence. The company recently reported that its AI-related business contributed significantly to its revenue growth, accounting for about 15% in the first half of the year. This growth reflects a year-over-year increase, demonstrating the company's success in AI data solutions and machine learning technologies.

Launch of Advanced AI Engines

One of the key advancements introduced by TELUS Digital is the Fuel iX engine, launched earlier this year. This advanced GenAI engine aims to support substantial digital transformation, enhancing operational efficiency and scalability while generating invaluable insights. The company is continuing to innovate, as proven by the recent unveiling of Fuel EX, an employee productivity tool that improves knowledge search capabilities.

Guiding Principles for Responsible AI

As TELUS Digital adopts newer AI technologies, it emphasizes the importance of responsible implementation. The company has laid out the Humanity-in-the-loop principles guiding its approach to AI design and deployment. This framework helps ensure that the company’s actions respect the human element and strive to create positive impacts through technology.

Recognition and Accolades

Over the years, TELUS Digital has earned a reputation for excellence, being recognized for its innovation in the customer experience industry. The company has been honored with numerous awards, including recognition for its AI initiatives and its commitment to responsible data use. Their work has placed them among the leading firms in the global technology landscape.

Commitment to Community and Customer Experience

TELUS Digital's commitment extends beyond the confines of technology. The company aims to uplift the communities in which it operates, creating meaningful and inclusive experiences. Through its various digital solutions, TELUS Digital seeks to enhance not only its customer journey but also to empower individuals and communities with technology.

Looking Ahead

As TELUS Digital embraces its new identity, it remains focused on delivering innovative solutions that meet modern business challenges. The new brand underscores the company’s ongoing commitment, ensuring all services it offers align closely with the evolving needs of its clients, making it a trusted partner in digital transformation.

Frequently Asked Questions

What prompted TELUS Digital to rebrand?

The rebranding from TELUS International to TELUS Digital reflects the company’s commitment to a digital-first approach across the services it provides.

Who are the key figures in the new leadership strategy?

Jason Macdonnell and Tobias Dengel have been appointed to lead TELUS Digital, focusing on enhancing customer experience and digital transformation.

What is Fuel iX?

Fuel iX is an advanced GenAI engine launched by TELUS Digital designed to accelerate digital transformation and support AI initiatives.

How does TELUS Digital support community initiatives?

The company focuses on creating inclusive experiences and uplifting communities through its technology-driven solutions.

What accolades has TELUS Digital received?

TELUS Digital has received various awards recognizing its innovation, leadership in customer experience, and commitment to responsible AI practices.

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