TELUS and TransUnion Team Up for Enhanced Call Security Features

TELUS and TransUnion Collaborate for Branded Call Display

In a significant partnership, TELUS and TransUnion are stepping up to revolutionize the way Canadians receive calls from businesses with their new Branded Call Display (BCD) solution. This innovative feature will allow businesses to display their name, logo, and reason for the call on recipients' mobile devices, enhancing consumer trust and engagement.

The collaboration comes in response to growing concerns over fraudulent calls. According to a recent survey by TransUnion, a staggering 70% of Canadians reported that they would be more inclined to answer calls from businesses that have verified identities. Additionally, 61% expressed that they missed important calls due to fears surrounding safety and fraud. This new technology aims to change that narrative.

Understanding Branded Call Display

Branded Call Display is designed primarily for consumers receiving calls from TELUS mobile numbers. With this solution, customers will not only see the calling number but also rich content such as the caller's business name, recognizable logo, and the specific reason for their call. This feature can significantly reduce uncertainty about who is trying to reach them.

Enhancing Customer Trust

Juan Sebastian D'Achiardi, Regional President of TransUnion Canada, emphasizes the necessity of this technology by stating, "Canadians need more protection against fraud and unwanted calls." Through implementing secure branded calling, TransUnion and TELUS hope to instill confidence among consumers, encouraging them to answer calls without fear while ensuring businesses can connect effectively with their clientele.

How It Works: Security and Authentication

The synergy between TELUS and TransUnion is built on a shared commitment to security. By utilizing end-to-end call authentication, the BCD solution is designed to provide a robust safeguard against potential fraudulent activity. This approach allows TELUS customers to experience enhanced security while staying connected to the businesses that matter to them.

Kal Amery, the Vice President of Global Carrier Solutions at TELUS, highlighted the importance of this feature by stating, "In today's digital world, Canadians deserve confidence in who's calling them." The technology being introduced goes beyond merely displaying caller information; it focuses on real-time verification of business identities, which is crucial in reducing fraud and improving the overall customer experience.

Market Demand and Consumer Behavior

The research from TransUnion indicates a striking preference among Canadians for phone calls over other communication methods for significant issues, such as healthcare and urgent emergencies. Specifically, 62% prefer phone communication for personal healthcare matters, while 55% opt for phone calls in urgent situations like natural disasters. Furthermore, 52% of individuals turn to calls for high-stakes decisions, such as financial investments.

Previous Collaborations and Future Steps

This initiative builds upon a solid foundation of previous collaborations between TELUS and TransUnion, including their pioneering work on the STIR/SHAKEN protocols for call authentication. Their longstanding relationship has led them to develop this critical solution aimed at addressing the unique challenges faced in the Canadian marketplace.

With the implementation of BCD, businesses can look forward to a renewed sense of trust in voice communication, and consumers will gain greater peace of mind when answering calls from unfamiliar numbers.

Key Benefits of Branded Call Display

The introduction of Branded Call Display holds several advantages:

• Increased Accountability: Businesses displaying their verified identity can significantly diminish the risks associated with call spoofing, thereby restoring consumer trust.
• Enhanced Consumer Engagement: With clear identification of the caller, consumers are more likely to engage with businesses that display their legitimacy.
• Improved Security: Robust authentication mechanisms protect consumers from potential scams and fraud.

Frequently Asked Questions

What is Branded Call Display?

Branded Call Display is a feature that allows businesses to show their name, logo, and the reason for a call on the recipient's mobile device to enhance transparency and trust.

How does this feature protect consumers?

The feature includes call authentication, ensuring that the call is genuinely from the displayed business, which helps protect against fraud and spoofing.

Why is this service important for businesses?

It helps businesses reach more customers by improving the likelihood of their calls being answered and reducing misconceptions about fraudulent intent.

Where is this service available?

This service is currently being rolled out for TELUS mobility subscribers across Canada.

How can businesses use this feature?

Participating businesses can enroll in the Branded Call Display program through TELUS to utilize the benefits of displaying their brand information on calls.

About The Author

Hello, my name is Ryan Hughes. I am a financial, economics, and stock market specialist committed to assisting people in negotiating the intricacies of the financial system. Having a great deal of experience and a thorough grasp of market dynamics and economic trends, my area of expertise is converting complex financial ideas into understandable, practical knowledge. By use of my articles and blog entries, I hope to give you the information and assurance you need to make wise financial choices.

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