TelevisaUnivision's Groundbreaking Insights on Hispanic Voters

TelevisaUnivision Research on Hispanic Voter Dynamics

TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently embarked on a compelling survey aimed at uncovering the perspectives of Hispanic likely voters across several pivotal battleground states. This research is particularly relevant as it explores the electoral landscape, focusing on states crucial to the outcome of the Presidential Election. Notably, a significant portion of the surveyed voters, 30%, participated in Spanish, with 42% indicating that they speak Spanish at home. Additionally, a remarkable 62% of these participants live in households with immigrant backgrounds, highlighting the rich cultural tapestry that influences their voting behavior.

Key Insights from the Survey

The survey reveals distinct differences in political perspectives between Spanish-speaking and English-speaking voters. The insights gathered present a valuable resource for understanding voter attitudes and preferences:

• A higher percentage of Spanish-speaking voters, 43%, hold a favorable view of Donald Trump compared to 39% of English-speaking voters.
• Interestingly, the favorability ratings for Kamala Harris are nearly identical, with 57% of Spanish speakers expressing support versus 58% of English speakers.
• When it comes to immediate voting intentions, Spanish-speaking voters show a slightly stronger inclination towards Trump, with 40% versus 38% for English speakers, while 52% favor Harris compared to 57% of English speakers.
• A notable difference emerges among undecided voters, where 8% of Spanish speakers remain unsure about their choice compared to 5% of English speakers.
• The sentiment regarding the country's direction indicates a more pessimistic view among Spanish speakers—62% believe the nation is on the wrong track, while only 61% of English speakers concur.
• Critical issues influencing Spanish-speaking voters include the economy/jobs (29%), immigration/border (13%), and inflation (10%), showcasing their priorities in the electoral dialogue.
• In terms of the Pro-Life position, 42% of Spanish speakers align with this viewpoint compared to 31% of their English-speaking counterparts.
• Voting behavior shows that Spanish-speaking voters are more likely to vote in person, with 41% indicating they will do so, although a majority still prefers early voting at 55% compared to 60% for English speakers.

State-Specific Findings

Arizona

• A notable 51% of Spanish-speaking voters in Arizona express a favorable opinion of Donald Trump versus 41% of English speakers.
• In contrast, only 52% of these voters view Kamala Harris favorably, compared to 59% among English speakers.
• Regarding immediate voting preferences for Trump, 49% of Spanish speakers lean towards him, while 39% of English speakers do.

Georgia

• Spanish-speaking voters in Georgia show a 43% favorability rating for Trump, compared to 35% for English-speaking voters.
• Favorability for Kamala Harris remains stable at 57% across both language groups.
• 41% of Spanish-speaking voters indicate they are immediate Trump voters versus 37% of English speakers.

Nevada

• In Nevada, only 36% of Spanish-speaking voters have a favorable opinion of Trump compared to 46% of English speakers.
• Conversely, Kamala Harris sees slightly more favor from Spanish-speaking voters at 61% compared to 59% of English speakers.
• 14% of Spanish speakers remain undecided about their voting choice versus 6% of English speakers.

North Carolina

• Spanish-speaking voters in North Carolina show a favorability for Trump at 48%, compared to 39% of English speakers.
• With only 52%, Spanish speakers are slightly less favorable towards Kamala Harris than their English-speaking counterparts at 55%.

Michigan

• In Michigan, 43% of Spanish-speaking voters view Trump favorably while 37% of English speakers do.
• 60% of Spanish-speaking voters express favorable views towards Kamala Harris.

Pennsylvania

• Hispanics in Pennsylvania show a slight preference for Trump with 36% as compared to 33% of English speakers.
• Kamala Harris sees a favorability rating of 63% from Spanish speakers.

Wisconsin

• In Wisconsin, 36% of Spanish-speaking voters favor Trump compared to 42% of English speakers.
• Conversely, Harris has a higher favorability among Spanish speakers at 64% compared to 52% of English speakers.

Survey Methodology

The methodology behind this comprehensive research involved individual statewide surveys conducted among likely Hispanic voters for the upcoming general election in key battleground states. The collection method spanned live telephone interviews and self-administered text messaging, conducted in both English and Spanish.

A random selection process ensured a diverse sampling of voters, taking into account important demographic factors such as race, ethnicity, age, and voting history. The surveyed data, totaling around 2,200 interviews, maintains an accuracy rate of +/-2.1%, reflecting a meticulous approach in understanding voter sentiment.

Contact Information

For those interested in accessing further research or seeking additional insights, TelevisaUnivision encourages direct inquiries to their contact.

About TelevisaUnivision

As a leader in Spanish-language media, TelevisaUnivision offers an expansive library of original content across news, sports, and entertainment. This positions them as an essential provider of relevant insights that can impact electoral strategies and audience engagement.

Frequently Asked Questions

What does the recent survey by TelevisaUnivision reveal about Spanish-speaking voters?

The survey highlights the differing political preferences and issues that resonate with Spanish-speaking voters compared to their English-speaking counterparts, illustrating key insights for upcoming elections.

How does voter favorability for candidates compare between language groups?

The results show variations in favorability for candidates like Donald Trump and Kamala Harris among Spanish-speaking voters, with some states showing stronger support for Trump.

What are the main issues influencing Spanish-speaking voters?

Key issues include the economy/jobs, immigration policy, and inflation, which are critical in shaping voting intentions.

How was the data for this survey collected?

The survey employed a mix of methodologies, including live interviews and text messaging, ensuring comprehensive participant diversity across key demographics.

How can interested parties learn more about TelevisaUnivision's research?

Additional insights and research data can be requested directly from TelevisaUnivision for those interested in understanding the dynamics of the Hispanic electorate.

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