TechTarget's John Steinert Discusses Measuring Buying Groups

TechTarget Leaders at OpsStars Conference

TechTarget, Inc. (Nasdaq: TTGT), a frontrunner in B2B technology purchase intent data and services, recently announced an exciting panel at the OpsStars Conference. Chief Marketing Officer John Steinert will present alongside Jon Miller, co-founder of Marketo. Their session, titled “Measure What (Really) Matters: The Metrics of Buying Groups,” is set for an engaging discussion aimed at revenue teams.

Understanding Buying Group Metrics

This panel will focus on innovative strategies that Revenue teams can utilize to measure and analyze crucial metrics when addressing Buying Groups. The leaders will delve into methodologies essential for launching an opportunity-centric approach and highlight how these metrics can inform targeted marketing and sales alignment.

Key Discussion Points

During their discussion, Steinert and Miller will cover several important topics:

• Aligning sales and marketing goals in the absence of Marketing Qualified Leads (MQLs).
• Developing vital metrics tailored for Buying Group engagements.
• Shifting organizational mindsets and strategies to ignite success.

The panel will be moderated by Alice Walker of LeanData, known for transforming buyer journey signals into actionable insights that drive buying decisions. The audience can expect an in-depth session on Wednesday at the historic San Francisco Mint.

Insights from John Steinert

In reflecting on the shift many tech enterprises wish to make, Steinert stated, “Many enterprise technology companies would like to move from a lead-centric to a buying group-centric model but often find themselves lacking the necessary insights and frameworks.” He expresses enthusiasm about participating in OpsStars, emphasizing his goal to aid Revenue teams in beginning this pivotal transition by sharing actionable advice and unique insights gleaned from data sources like Prospect-Level Intent data.

The Importance of Metrics in B2B

In today's fast-paced business landscape, the importance of precise metrics cannot be overstated. For B2B companies, especially, these metrics not only inform marketing and sales strategies but also ensure that organizations remain aligned with their goals. As Steinert suggests, an understanding of metrics specific to Buying Groups can significantly enhance a company's go-to-market effectiveness.

TechTarget's Commitment

At the conference, TechTarget will also showcase its leading services and insights that support companies as they adapt to these new methods. TechTarget was recently recognized as a leader in B2B intent data, offering unique services that are designed to align with the evolving purchasing behaviors of technology buyers.

As attendees at OpsStars engage with leaders across various sectors, the discussions and insights shared by TechTarget and its experts will be invaluable. The interactive nature of the event allows participants to connect meaningfully, fostering collaboration and the exchange of ideas aimed at driving revenue.

Learn More About TechTarget

TechTarget (Nasdaq: TTGT) establishes itself through high-quality, intent-driven marketing services tailored for enterprise technology companies. With over 150 specialized websites, TechTarget understands how to attract technology buyers at every stage of their purchasing journey. By providing valuable insights into content consumption, TechTarget garnered recognition as a leader in helping organizations optimize their marketing and sales processes.

With offices worldwide, TechTarget continues to innovate and adapt, ensuring that their offerings resonate with the latest trends and demands in the B2B arena, particularly focusing on the buying group dynamics.

Frequently Asked Questions

What is the focus of the panel discussion at OpsStars?

The panel discussion will focus on metrics that matter for Buying Groups and how Revenue teams can measure and evaluate these metrics effectively.

Who are the key speakers at the event?

Key speakers include John Steinert, CMO of TechTarget, and Jon Miller, co-founder of Marketo, moderated by Alice Walker of LeanData.

When and where is the OpsStars Conference taking place?

The OpsStars Conference is being held at the historic San Francisco Mint, with TechTarget’s panel scheduled for Wednesday, September 18, at 2 pm PT.

What will TechTarget showcase at the conference?

TechTarget will showcase its proprietary purchase intent data and marketing services that empower clients to effectively engage with technology buyers.

How does TechTarget support B2B marketing?

TechTarget supports B2B marketing through its unique insights into buyer behavior and intention, helping clients make informed marketing and sales decisions.

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