Helping Homeowners This Holiday Season
In a heartfelt initiative, Taylor Morrison (NYSE: TMHC), recognized as America's Most Trusted Home Builder, is stepping up to support homeowners facing financial challenges during the holiday season. By introducing the Build Joy Gingerbread House Kit in collaboration with Freed's Bakery, Taylor Morrison aims to bring joy to families while providing crucial assistance to those struggling to meet their mortgage payments.
The Inspiration Behind the Initiative
As foreclosures across the nation rise, Taylor Morrison recognizes the emotional toll this takes on affected families. With over 93,000 homeowners filing for foreclosure, the company has decided to play an active role in giving back. For each gingerbread kit sold, Taylor Morrison pledges to donate $1,000 to a nonprofit organization dedicated to offering mortgage assistance, aiming to alleviate some of the financial pressures that many families face, particularly during the festive season.
Understanding the Emotional Weight of the Holidays
The holiday season, while filled with joy, can also exacerbate financial difficulties for many families. The pressures to provide a cheerful home environment can become overwhelming. Recognizing this, Sheryl Palmer, the Chairman and CEO of Taylor Morrison, expresses the importance of transforming nostalgic holiday traditions into opportunities for impactful support. "The holidays bring joy, but they can also come with financial stress, which is why we are focusing on helping families in need," she explains.
Build Joy Gingerbread House Kits
The Build Joy Gingerbread House kits offer more than just ingredients for holiday fun. These kits, available for purchase with nationwide shipping, include freshly baked gingerbread panels, icing, and festive decorations. Taylor Morrison aims to bring families together to create sweet memories, while also contributing to a noble cause.
Freed's Bakery: A Beloved Partner
Partnering with Freed's Bakery adds a local flair to this initiative. Both companies share a vision of community and support. Max Jacobson-Fried, the owner of Freed's Bakery, expresses enthusiasm for the collaboration, noting how creating gingerbread houses during the holidays evokes cherished memories of togetherness.
A Commitment to Philanthropy
Established in 2017, the annual Build Joy program of Taylor Morrison epitomizes the company’s commitment to philanthropy. Over the years, this initiative has enabled Taylor Morrison to contribute approximately $260,000 towards various philanthropic goals. This reflects their ongoing dedication to not only building homes but also building a sense of community.
More About Taylor Morrison
Headquartered in Scottsdale, Arizona, Taylor Morrison stands as one of the leading homebuilders in the nation. They cater to a diverse range of homebuyers including first-time buyers, luxury, and resort-style homeowners. Consistently recognized as a trusted name in the industry, Taylor Morrison is known for its commitment to sustainability and community engagement, as highlighted in its annual Sustainability and Belonging Report.
Freed's Bakery: A Community Staple
Freed's Bakery has been a staple in Las Vegas for over 65 years, renowned for its custom cakes and desserts. This family-owned establishment has garnered numerous accolades, including the title of "Best of Las Vegas" repeatedly. With a heart for giving back, Freed's Bakery reflects a community spirit that resonates with Taylor Morrison's mission.
Frequently Asked Questions
What is the Build Joy Gingerbread House Kit?
The Build Joy Gingerbread House Kit is a DIY kit featuring gingerbread panels, icing, and candies, designed to create joyful, festive moments.
How does the donation process work?
For each kit purchased, Taylor Morrison donates $1,000 to a nonprofit organization that assists homeowners with mortgage payments.
Where can I purchase the gingerbread house kit?
The kits are available for nationwide shipping at TMBuildJoy.com while supplies last, starting from November 5.
Who is Taylor Morrison?
Taylor Morrison is a renowned homebuilder based in Scottsdale, Arizona, known for its commitment to building homes as well as community engagement.
What is Freed's Bakery known for?
Freed's Bakery is celebrated for its custom cakes and desserts, rooted in a tradition of quality and community involvement in Las Vegas.
