Help for Homeowners During the Holidays
In a time when financial strain can be prominent, especially during the holidays, Taylor Morrison (NYSE: TMHC) is stepping up to lend a hand. The renowned homebuilder has introduced an initiative designed to support homeowners facing the threat of foreclosure. With the holiday season often heightening financial challenges, the company aims to address this concern through a creative and charitable endeavor.
Building Joy with Gingerbread House Kits
This year, Taylor Morrison has partnered with a cherished bakery to create a fun and festive way to give back. They are offering a Build Joy Gingerbread House Kit. This limited-edition DIY kit is more than just a holiday activity; it’s a tool for change. For every kit sold, Taylor Morrison pledges to donate $1,000 to organizations dedicated to providing mortgage assistance to families in need.
The Impact of Foreclosure
Recent statistics have shown a significant uptick in foreclosures, with over 93,000 homeowners having filed for foreclosure in recent months. This marks an alarming 11 percent increase compared to the previous quarter. Such trends reflect the accumulating financial pressure many face as the holidays approach, making this initiative even more crucial.
Quotes from Leadership
Sheryl Palmer, Chairman and CEO of Taylor Morrison, expressed the importance of community during this season. "The holidays are a reminder of the joy and celebrations that take place at home. But for many, they can also bring added financial stresses. We believe that by creating something nostalgic, like decorating gingerbread houses, we can turn that into real support for families who need it," she noted.
Collaboration with Freed's Bakery
The Build Joy Gingerbread House Kits are the result of a collaboration with Freed's Bakery, a well-known bakery that has delighted customers with custom creations for decades. Max Jacobson-Fried, the owner of Freed's Bakery, highlighted the comforting aspect of building gingerbread houses during the holidays, making this partnership meaningful on multiple levels. "We are thrilled to provide this experience while also helping others retain their homes," he shared.
A Tradition of Giving Back
Since its inception in 2017, the Build Joy program has become a cornerstone of Taylor Morrison's philanthropic culture. Over the years, they have contributed around $260,000 to various charitable initiatives and fostered over 100 philanthropic projects. This enduring commitment to community support underlines Taylor Morrison's dedication to creating a positive impact beyond just building homes.
About Taylor Morrison
Founded in Scottsdale, Arizona, Taylor Morrison is a leading homebuilder serving diverse consumers across the nation. From first-time buyers to luxury homeowners, Taylor Morrison has established a reputation as America’s Most Trusted® Builder as recognized by Lifestory Research from 2016 to 2025. The company is committed to sustainability and community support, which shines through their corporate social responsibility initiatives.
About Freed's Bakery
Freed's Bakery has been a staple of the culinary scene for over 65 years. Known for their delightful cakes and desserts, they pride themselves on not only creating sweet moments but also on supporting their community. The bakery’s philosophy centers around making a difference one treat at a time, which aligns perfectly with Taylor Morrison's mission.
Frequently Asked Questions
What is the Build Joy Gingerbread House Kit?
The Build Joy Gingerbread House Kit is a DIY kit that includes freshly baked gingerbread panels, icing, and candy designed for creating a gingerbread house.
How much does each kit contribute towards mortgage assistance?
For every kit purchased, Taylor Morrison donates $1,000 to nonprofit organizations that provide mortgage assistance to those in need.
Who is Taylor Morrison partnering with for this initiative?
They are collaborating with Freed's Bakery, known for its custom cake creations and commitment to community service.
Where can customers purchase the Gingerbread House Kits?
The kits are available for nationwide shipping through TMBuildJoy.com while supplies last.
How does the Build Joy program work?
The program is designed to turn team members' holiday initiatives into real support, contributing funds to various charitable organizations and projects.
