Overview of the New Venture
Today marks an important milestone as independent media company, Tastemade, partners with Ole Interactive to launch a significant new venture in the form of Tastemade Latin America. This collaboration is set to tap into the growing demand for streaming content in Spanish and Portuguese-speaking markets throughout the region. The primary goal of this partnership is to accelerate growth in the rapidly expanding streaming television market.
Combining Strengths to Capture Market Growth
Tastemade Latin America is designed to bring together the unique strengths of Tastemade and Ole Interactive. Tastemade has made a name for itself in fast ad-supported streaming television (FAST), while Ole Interactive boasts a deep understanding of operational excellence and distribution capabilities in the Latin American market. This potent mix is aimed at enhancing current streaming offerings, particularly in the food and lifestyle genres, while simultaneously launching new channels that cater to the growing interests of younger audiences in travel, home design, and lifestyle.
Commitment to Viewer Engagement
In a recent statement, Steven Kydd, the Co-Founder, President, and Head of Business Development at Tastemade, emphasized the dynamic shift in the television landscape globally. He highlighted the vigorous adoption of streaming services in Latin America and how Ole Interactive's extensive network is a fantastic opportunity for Tastemade to expand its footprint. The partnership aims to deliver engaging programming across traditional and connected television platforms, ensuring a wide reach.
Strategic Collaborations and Opportunities
Francisco Cusco, President of Ole Interactive, expressed excitement regarding the partnership, underscoring their combined ability to build valuable media relationships in the region. According to him, Tastemade is well-positioned for growth, specifically targeting two burgeoning areas of digital advertising: connected TV (CTV) and retail media. By aligning their extensive programming knowledge with fast channel distribution, they aim to meet advertisers' needs effectively, ensuring growth for Tastemade and increasing brand recognition across Latin America.
Initial Collaboration and Future Prospects
The joining of forces by Ole Interactive and Tastemade is a natural extension of their existing commercial partnership. This new venture brings with it a remarkable opportunity to enhance Tastemade's FAST channel business, investing in original productions and local content licensing to skillfully engage audiences. The strategic use of Ole Interactive's established production studios across key cities paired with Tastemade's prowess in São Paulo for producing original content aims to foster engaging experiences for fans and advertisers alike.
About Tastemade
Tastemade is an innovative media company capturing the attention of a global audience on major streaming platforms. Their mission focuses on creating captivating content in food, travel, and lifestyle categories. With over 65 awards to their name, including Emmys and James Beard Awards, Tastemade continues to influence and inspire viewers worldwide, establishing a passionate community around their original programming.
About Ole Interactive
Established under Ole Communications, Ole Interactive leverages its digital media expertise to benefit businesses in Latin America. By effectively combining digital advertising and various creative production capabilities, they allow influential brands to thrive in today's competitive landscape. With a firm footing in major Latin American markets, Ole Interactive exemplifies a modern approach to digital media management, prioritizing both speed and adaptability.
Frequently Asked Questions
What is Tastemade Latin America?
Tastemade Latin America is a new joint venture between Tastemade and Ole Interactive aimed at enhancing streaming services in Latin American markets.
What strengths do Tastemade and Ole Interactive bring to the partnership?
Tastemade contributes its leadership in FAST streaming while Ole Interactive provides operational and distribution expertise within the Latin American market.
What types of content will Tastemade Latin America focus on?
Tastemade Latin America will enhance offerings in the food and lifestyle genres and start new channels related to travel and home design.
How will this venture impact viewers in Latin America?
This collaboration aims to offer engaging content tailored to local audiences, thereby increasing accessibility to diverse programming across various platforms.
What is Tastemade’s track record?
Tastemade is recognized for its innovative media creations, with accolades including multiple Emmy and James Beard Awards, showcasing its impact in the streaming industry.
