Taiwan's Tourism Brand 3.0 Makes Waves in New York City

Taiwan Tourism's Brand 3.0 Launches in Times Square

NEW YORK — The Taiwan Tourism Administration has unveiled its innovative brand 3.0 called “Taiwan - Waves of Wonder”. This vibrant campaign debuted on spectacular digital billboards located at the bustling Times Square. Visitors will be able to view these captivating brand videos from now until October 10th. The initiative extends to the streets, with double-decker sightseeing buses showcasing Taiwan's stunning landscapes and cultural highlights, touring the city's iconic sites through November 24th.

Embracing a New Era for Taiwanese Tourism

Launched in May, Taiwan's new tourism brand 3.0 embodies a shift towards a modern tourism approach. The slogan “Taiwan - Waves of Wonder” encapsulates the island’s breathtaking natural scenery and rich culture. The redesigned logo features fluid wave-lines and an inspiring orange hue, reminiscent of a sunrise, symbolizing Taiwan's majestic mountains and coastline. This fresh approach emphasizes that Every Season is Tourism Season in Taiwan, inviting travelers to experience Taiwan’s unique charm all year round.

Strategic Marketing Campaign in the Heart of New York

This marketing campaign blends the essence of Taiwanese culture with an effective outreach strategy. Recognizing New York City as one of the most densely populated cities in the U.S., drawing millions of tourists yearly, Taiwan’s promotional efforts are designed to captivate both local residents and tourists. By placing vibrant displays in high-traffic areas, the campaign aims to elevate Taiwan's recognition as a premier travel destination.

Exclusive Launch Event and Social Media Engagement

To initiate this campaign, Taiwan's Tourism Administration organized an exclusive unveiling event on September 12th, attracting local media and travel professionals. High-profile attendees included Ambassador Tom Chih-Chiang Lee and Jin Juang, Director of the Taiwan Tourism Administration's New York Office. The highlight of the event was a ten-minute promotional video that brought Taiwan's beauty to life on Times Square's renowned digital screens, captivating onlookers.

Participate in the Taiwan Tourism Brand 3.0 Giveaway

In conjunction with its promotional activities, Taiwan Tourism Administration is running a “Taiwan Tourism Brand 3.0 Social Media Giveaway” until the end of September. This exciting contest offers participants a chance to win a round-trip ticket from New York to Taipei, courtesy of China Airlines and EVA Air. To enter, enthusiasts need to tag friends on Taiwan Tourism’s social media platforms, sharing their favorite Taiwanese experiences or simply their enthusiasm for the travel brand.

Exploring Taiwan's Cultural and Natural Richness

During the promotional efforts, Jin Juang highlighted Taiwan's welcoming nature, diverse cultural heritage, and safe environment. With an abundance of festivals throughout the year and a delightful culinary scene ranging from bustling night markets to Michelin-starred dining, Taiwan is fully equipped to cater to various interests. Travelers can take advantage of direct flights from New York and seamless local transport options, such as the Taiwan High-Speed Rail.

Future Outlook for Taiwanese Tourism

Ambassador Tom Chih-Chiang Lee emphasized the shared values between Taiwan and New York, including mutual respect for democracy and vibrant cultural expressions. The hope is that this promotion will stimulate interest from New Yorkers and international visitors alike, encouraging them to discover everything Taiwan has to offer.

Frequently Asked Questions

What is the new campaign launched by Taiwan Tourism?

The new campaign is called “Taiwan - Waves of Wonder”, part of the Taiwan Tourism Administration's revamped brand 3.0, focused on showcasing Taiwan’s beauty and culture.

Where can the brand videos be seen?

The brand videos are displayed on digital billboards in Times Square, one of the busiest tourist spots in New York City, until October 10th.

What does the branding symbolize?

The branding symbolizes Taiwan's stunning landscapes and rich cultural heritage, using a distinctive logo inspired by the images of waves and sunrises.

How can people participate in the social media giveaway?

To enter the giveaway, participants need to tag friends on Taiwan's North American social media accounts and share images or videos related to the campaign.

What unique experiences does Taiwan offer to travelers?

Travelers can enjoy Taiwan’s unique culinary scene, cultural festivals, and breathtaking landscapes, along with convenient transportation options available throughout the island.

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