TAG Awards Record 2025 Certification Seals
TAG (Trustworthy Accountability Group) has achieved a significant milestone by awarding 326 Certification Seals for companies embracing best practices in areas such as fraud prevention and brand safety. This marks an increase from the previous year’s 321 seals, demonstrating the growing commitment within the digital advertising industry to uphold transparency and ethical standards.
New Record in Certification Achievements
In an exciting development, 34 companies reached TAG Platinum status in 2025 by securing three or more certification seals. This surpasses the previous year’s record of 32 companies, highlighting the industry’s continual dedication to adopting regulations aimed at combatting malvertising and ensuring brand safety.
The Role of TAG in Promoting Best Practices
Mike Zaneis, CEO of TAG, emphasized the importance of these seals in combating challenges within the industry. He noted, "TAG's Certification Seal programs are the foundation of our industry's success in reducing ad fraud and improving transparency." This is a testament to how far the industry has come and symbolizes a unified effort to tackle various threats to digital advertising.
Growth in Various Seal Programs
This year, 207 TAG Certified Companies actively participated in the growth of TAG’s certification framework, earning a total of 326 Certification Seals across four main programs: Certified Against Fraud, Certified Against Malvertising, Brand Safety Certified, and Certified for Transparency. The Certified Against Malvertising program saw remarkable growth, with a 31% increase in awards from the previous year.
Why TAG Certification Matters
Todd Miller, VP of Policy and Compliance at TAG, pointed out that certified companies represent a diverse mix from major agencies and advertisers to innovative adtech startups. This cross-industry collaboration is essential in safeguarding the advertising supply chain from common threats that could undermine consumer trust.
Recognized Companies Achieving Certification
Among the noteworthy companies receiving TAG Certification Seals include major players such as A+E Networks, Amazon Advertising LLC, Disney+, and ESPN.com. The diverse range of companies reflects the widespread commitment to maintaining the integrity of the digital advertising ecosystem.
Gaining Insights Through TAG Registry
For those interested in exploring certified companies further, the TAG Registry is a valuable resource. It allows individuals to easily search for any company by name or TAG-ID. This transparency reinforces the commitment to ethical practices within the industry and enables stakeholders to verify certifications and understand the specific seals awarded.
Exploring TAG's Resources
Individuals seeking more information about TAG’s programs and the application process should visit TAG’s official site. Additional resources explain the unique seals and the validation process involved in the certification.
About TAG and Its Impact
TAG is dedicated to enhancing safety and transparency in digital advertising. Over the past decade, TAG's programs have effectively reduced fraudulent traffic and ensured the protection of brand safety, marking it as a leader in the industry. Their initiatives have attracted a wide range of influential brands and organizations committed to improving advertising integrity worldwide.
Frequently Asked Questions
What is TAG?
TAG stands for Trustworthy Accountability Group, focusing on safety and transparency in digital advertising.
How many Certification Seals were awarded in 2025?
A record 326 Certification Seals were awarded to companies in 2025.
Who reached TAG Platinum status in 2025?
34 companies achieved TAG Platinum status by earning three or more Certification Seals.
Which companies received TAG Certification Seals?
Notable companies include A+E Networks, Amazon, Disney+, and ESPN.com.
How can I find certified companies?
The TAG Registry allows you to search for certified companies by name or TAG-ID for transparency.
