Taboola Joins Forces with Jounce Media for Ad Quality Verification
Taboola Partners with Jounce Media for Premium Ad Assurance
Taboola, a leader in driving recommendations across the open web, has recently formed a significant alliance with Jounce Media, a recognized expert in programmatic supply chain management. This collaboration aims to ensure that the Taboola Select publisher network remains devoid of Made for Advertising (MFA) properties, enhancing the quality of advertisements served to users.
The Impact of MFA Properties on Advertising
Research indicates that a notable percentage of advertising budgets—approximately 15%—is allocated to sites classified as MFA. This situation creates a challenge for advertisers who seek trustworthy and effective channels for their campaigns. Recognizing this issue, Taboola has taken proactive steps to fortify its advertising offerings.
About Taboola and Its Innovative Solutions
Over the past 15 years, Taboola has cultivated strong relationships with reputable media companies such as Yahoo, Business Insider, and The Associated Press. The launch of Taboola Select is a significant milestone, as it provides advertisers with enhanced access to strategically curated placements across a select group of premium publishers, ensuring both visibility and effectiveness.
Leveraging Technology for Quality Assurance
To achieve its goal of a high-quality advertisement ecosystem, Taboola will implement Jounce Media's advanced MFA-detection technology. This cutting-edge solution will be paired with Taboola’s proprietary machine learning models, ensuring that campaigns run through Taboola Select are cleaner and more reliable by curbing MFA-related inventory.
Voices from Leadership
Chris Kane, the President of Jounce Media, articulated the essence of this partnership, stating that MFA properties diminish advertiser trust across digital platforms. He emphasized that Taboola's initiative to maintain a premium, MFA-free inventory speaks volumes for both marketers and publishers aiming for integrity and efficiency in their advertising strategies.
On the other hand, Adam Singolda, CEO and Founder of Taboola, affirmed the company’s commitment to enhancing access to quality publishers. He expressed optimism that incorporating Jounce’s expertise further solidifies Taboola’s role as a leading platform for connecting advertisers with potential customers in a reliable environment.
About Taboola and Its Mission
Taboola's mission focuses on powering recommendations that allow users to discover relevant content throughout the internet. Their AI-driven platform is instrumental for various digital properties, promoting monetization and engaging users in a meaningful way.
With partnerships spanning across high-profile digital outlets like CNBC, BBC, NBC News, and El Mundo, Taboola significantly contributes to the advertising landscape. Approximately 18,000 advertisers trust Taboola, allowing them to reach nearly 600 million active users daily, all in a safe and brand-conscious setting.
Moreover, Taboola stands out in the e-commerce realm by facilitating over a million monthly transactions, attracting big names like Walmart, Macy’s, and Skechers among its clientele.
Exploring Jounce Media’s Expertise
Jounce Media positions itself as a pivotal player in the landscape of programmatic supply path optimization. The organization’s commitment to transparency and efficiency empowers advertisers and media operations to navigate complex digital terrains effectively.
By leveraging their in-depth research and data insights, Jounce facilitates high-performing trades, circumventing inefficiencies and providing a robust alternative for advertisers globally.
Frequently Asked Questions
What is the main goal of the Taboola and Jounce Media partnership?
The primary aim is to ensure that Taboola Select's ad inventory is free from Made for Advertising properties, enhancing quality and trust in advertising.
How does Taboola Select benefit advertisers?
It offers advertisers access to premium placements across a curated selection of high-profile publishers, ensuring brand safety and effective campaign performance.
What percentage of ad spend is classified as Made for Advertising?
About 15 percent of advertising dollars are categorized as spending on MFA sites, highlighting the need for stringent quality measures.
What technology will Taboola use to combat MFA properties?
Taboola will utilize Jounce Media's MFA-detection technology alongside its proprietary machine learning models to screen ad inventory effectively.
How many advertisers currently use Taboola?
Approximately 18,000 advertisers leverage Taboola's platform to reach nearly 600 million daily active users.
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