Sweetgreen Launches Unique Collection Promoting Local Farmers

Sweetgreen Celebrates Local Farms with Fashion Collaboration

Sweetgreen, a prominent name in healthy fast-casual dining, is creating waves this season with a vibrant collaboration aimed at connecting food and fashion to support local agriculture.

A Unique Partnership with MNTGE

This exciting initiative, launched recently, showcases a limited-edition collection developed in partnership with MNTGE, a fashion technology startup co-founded by Sean Wotherspoon, Nick Adler, and Brennan Russo. The collaboration emphasizes Sweetgreen’s commitment to sustainability and community involvement.

A Focus on the Fall Harvest Menu

The new collection draws inspiration from Sweetgreen’s innovative Fall Harvest menu. Featured prominently is the much-anticipated return of the “Fruits + Veggies” French workwear jacket, which had previously sold out quickly due to its popularity. This unique jacket includes intriguing “Brussels Sprouts” embroidery and an NFC chip designed by MNTGE, which unlocks exclusive campaign content.

Community Connection and Sustainable Practices

In conversations surrounding this collection, Wotherspoon expressed excitement about the reimagined fruit design, noting that both brands are deeply rooted in values of sustainability and delivering quality experiences for customers. Furthermore, Sweetgreen has built a strong repute for sourcing fresh ingredients from local farmers, ensuring a transparent and responsible supply chain.

Celebrating National Farmers Day

Sweetgreen’s collaboration coincides with the celebration of National Farmers Day, marking a day of appreciation for the nation’s farmers. This collection not only showcases creativity and fashion but also serves as a reminder of the hard work that goes into producing the fresh ingredients featured in Sweetgreen's dishes.

Donation to Young Farmers Coalition

As part of this initiative, Sweetgreen has pledged to donate 100% of the net sales from the collection to The National Young Farmers Coalition. This non-profit organization plays a crucial role in advocating for land access, resources, and opportunities for young, aspiring farmers across the nation. By aligning with this mission, Sweetgreen underscores its dedication to fostering sustainable agriculture and nurturing future generations of farmers.

The Launch Event

To kick off the collection's launch, an exclusive one-day event will be held at Sweetgreen on La Brea, where fans can access the limited-edition jacket and a specially crafted graphic tee celebrating Brussels Sprouts. This event is expected to draw significant attention, blending fashion with the celebration of seasonally harvested food.

Sweetgreen's Ongoing Commitment

Sweetgreen's mission extends beyond just serving delicious meals; it focuses on enhancing community health by creating connections with real food. With over 235 locations nationwide, Sweetgreen prioritizes partnerships with local farmers to ensure that their menus are not only unique and delicious but also sustainable.

About Sweetgreen and MNTGE

Sweetgreen is dedicated to building healthier communities through quality, responsibly sourced food. Since its inception in 2007, the brand has transformed the dining landscape by introducing transparency and supporting local agriculture, complementing their innovative dining experience with a commitment to sustainability.

MNTGE, on the other hand, emphasizes community involvement and celebrates the intersection of fashion technology and vintage flair. Together, these two brands highlight the importance of responsible practices in both food sourcing and fashion production.

Frequently Asked Questions

What is the purpose of Sweetgreen's new collection?

The new collection aims to promote local farms and support the National Young Farmers Coalition by donating 100% of net sales.

Who partnered with Sweetgreen for this collection?

Sweetgreen partnered with MNTGE, a fashion tech startup co-founded by notable figures in the fashion industry.

What items are included in the new collection?

The collection features a French workwear jacket and a graphic tee celebrating seasonal farm produce, particularly Brussels Sprouts.

How does Sweetgreen support local farmers?

Sweetgreen collaborates with local farms to source fresh ingredients, ensuring meals are made with quality produce and promoting local agriculture.

When is the launch event for this collection?

The launch event is set for a single day at Sweetgreen La Brea, allowing fans to purchase the limited-edition items directly.

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