Sweet Collaboration: LANEIGE and Baskin-Robbins Unite for Lip Care
LANEIGE and Baskin-Robbins Create a Flavorful Lip Mask
In a delightful twist for both skincare and ice cream lovers, LANEIGE has partnered with Baskin-Robbins to launch the Rainbow Sherbet Lip Sleeping Mask, an item that promises to deliver both hydration and nostalgia with every use. This collaboration celebrates a beloved ice cream flavor while highlighting LANEIGE’s commitment to innovation in lip care.
Introducing the Rainbow Sherbet Lip Sleeping Mask
LANEIGE, renowned for its advanced skincare solutions, has introduced a unique 'marble' technology in creating this lip mask. By integrating flavors reminiscent of summer delights like Orange, Pineapple, and Raspberry, this product offers an inviting scent that mirrors the beloved Rainbow Sherbet. Inspired by a favorite childhood treat, this interactive experience brings joy and refreshment to your lip care routine.
Why Choose the Rainbow Sherbet Lip Mask?
This new addition to the LANEIGE family offers an impressive 8 hours of hydration, ensuring that your lips remain soft and smooth overnight. Users can opt to wear the mask alone or combine it with LANEIGE's Lip Glowy Balm for a hydrated look throughout the day. The vibrant, fruity dessert experience is designed to keep your lips feeling nourished while evoking warm summer memories.
Special Launch Events and Promotions
To celebrate this exciting collaboration, LANEIGE and Baskin-Robbins are hosting various themed events, including exclusive giveaways. For those eager to try the new lip mask, Baskin-Robbins will distribute samples to the first 100 customers at select locations. Additionally, visitors at a special event can enjoy complimentary scoops of Rainbow Sherbet, enhancing the overall experience of this vibrant partnership.
Feedback from Industry Leaders
Julien Bouzitat, General Manager of LANEIGE US, shared his thoughts, stating, "By collaborating with Baskin-Robbins, a brand that parallels LANEIGE in its iconic status, we aimed to create a lively rhythmic experience for our customers during the summer season. This lip mask not only delivers clinically proven hydration, but it also captures the joyous essence of enjoying ice cream on a sunny day."
Nicole Boutwell, Vice President of Brand Marketing & Culinary for Baskin-Robbins, also expressed excitement. She remarked on the popularity of the Rainbow Sherbet flavor and noted how the partnership not only elevates an already cherished flavor but also introduces it to fans in a whole new way. Every detail, from scent to applicator, is designed for a delightful experience.
Availability and Launch Date
The LANEIGE Rainbow Sherbet Lip Sleeping Mask is set for release on July 15, and it will be accessible at Sephora stores and on Sephora’s website. We encourage fans to act quickly, as this limited edition product is expected to sell out rapidly given the buzz around this collaboration and the excitement it has generated.
The product retails for around $25, embodying both quality and the joy of summer in your skincare routine. With each application, you're not just moisturizing your lips—you're indulging in a unique flavor experience inspired by a beloved ice cream.
Frequently Asked Questions
What is the LANEIGE Rainbow Sherbet Lip Sleeping Mask?
The Rainbow Sherbet Lip Sleeping Mask is a hydrating lip mask that delivers moisture for up to 8 hours and is inspired by the iconic Baskin-Robbins Rainbow Sherbet flavor.
Where can I purchase the Rainbow Sherbet Lip Sleeping Mask?
This exclusive product will be available at Sephora stores and on Sephora.com starting July 15, for a limited time.
What are the key features of the lip mask?
This lip mask features 'marble' technology that blends scents of Orange, Pineapple, and Raspberry, offering a fresh and fruity experience while moisturizing the lips.
Are there any special promotions for the launch?
Yes, Baskin-Robbins will be offering samples of the mask to the first 100 customers at select locations, along with free scoops of Rainbow Sherbet during launch events.
What benefits does the lip mask provide?
The mask provides long-lasting hydration, leaving your lips feeling soft and nourished while evoking the fun and delight of summer flavors.
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