Swander Pace Capital Sells Reliance Vitamin to Impetus Wellness

Swander Pace Capital Announces Sale of Reliance Vitamin

Swander Pace Capital (SPC), a well-known private equity firm specializing in consumer products, has completed the successful sale of Reliance Vitamin to Impetus Wellness Group. This transaction marks an important milestone for both organizations, especially in the fast-evolving vitamins, minerals, and supplements (VMS) industry.

Leadership and Growth at Reliance Vitamin

SPC joined forces with Phil Vigeant, the founder of Reliance Vitamin, through a strategic investment that saw collaboration with Jefferson Capital and United Natural Foods. Reliance Vitamin specializes in formulating and manufacturing private label and co-manufactured VMS products. The company's versatility encompasses a range of innovative offerings, including plant-based protein, probiotic solutions, and hydration products, catering to the rising consumer demand for health-focused alternatives.

Commitment to Quality and Innovation

Alex Litt, a Director at SPC, expressed his appreciation for the partnership with Reliance Vitamin, stating, “The team’s commitment to quality and their innovative approach have been truly impressive.” This reflects not only SPC's focus on fostering strong growth within the company but also their confidence in Reliance's future achievements under new ownership.

Strengthening Industry Position

Linda Naselli, the CEO of Reliance Vitamin, noted that the strategic investments made during SPC’s stewardship have fortified the company’s status as a major player within the nutritional supplement market. She anticipates continued growth and innovation under the guidance of Impetus Wellness Group, highlighting the valuable contributions made throughout the process of the sale.

SPC's Approach to Investments

Andrew Richards, the Founder, CEO, and Managing Director of Swander Pace Capital, commented on the sale, indicating that it exemplifies SPC's consistent ability to support founders and management teams in driving growth in dynamic sectors. SPC's keen insight into the VMS and over-the-counter (OTC) categories has led to impressive previous investments, reinforcing their commitment to excellence.

Experience in the VMS Sector

Over the years, SPC has garnered significant expertise in the VMS landscape, following investments in notable firms such as Captek, Renew Life, and Mommy’s Bliss. This diverse portfolio underscores SPC’s focus on elevating consumer products that resonate with modern-day health trends.

Advisory and Legal Support

In this transaction, Lincoln served as the exclusive financial advisor to Reliance Vitamin, while McGuire Woods provided legal counsel, ensuring a smooth transition to Impetus Wellness Group.

About Swander Pace Capital

Operating since 1996, Swander Pace Capital is dedicated to investing in consumer-centric companies that significantly impact everyday lives. With a portfolio encompassing approximately 65 platform companies and cumulative equity commitments nearing $2.2 billion, SPC harnesses its consumer industry knowledge to create strategic value through its extensive network and experienced team.

About Impetus Wellness Group

Impetus Wellness Group is focused on developing a premier platform of contract manufacturers within the VMS sector. Backed by AEA Investors Small Business Private Equity, the group works alongside industry leaders to foster growth, enhance innovation, and elevate customer experiences across the wellness landscape. Their comprehensive strategy aims to establish new benchmarks in health and wellness, creating a synergy that elevates each collaborator.

Frequently Asked Questions

What is the significance of the sale between SPC and Impetus?

This sale signifies a strategic move for both firms, enhancing the market position of Reliance Vitamin under the experienced guidance of Impetus.

Who founded Reliance Vitamin?

Reliance Vitamin was founded by Phil Vigeant, who played a crucial role in its development and success.

What types of products does Reliance Vitamin manufacture?

Reliance Vitamin focuses on private label and co-manufactured vitamins, minerals, and supplements, including plant-based and probiotic solutions.

When was Swander Pace Capital established?

Swander Pace Capital was established in 1996 and has since become a leader in consumer-focused private equity investments.

How does Impetus Wellness Group plan to enhance Reliance Vitamin?

Impetus Wellness Group aims to foster growth and innovation by collaborating with Reliance Vitamin’s leadership team to enhance product offerings and customer engagement.

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