Sutherlin Automotive Group Expands with McKenna Subaru Purchase
Sutherlin Automotive Group Acquires McKenna Subaru
Family-owned and tech-forward, Sutherlin Automotive Group has made headlines with its recent acquisition of McKenna Subaru. The company, backed by Brett Sutherlin, is set to revolutionize the car-buying experience in California, promising the largest Subaru selection and an unparalleled, one-hour purchasing process.
Sutherlin Automotive Group has recently taken a bold step into Southern California. This acquisition represents not just a business transaction, but a significant expansion into one of the most competitive automotive markets in the nation.
Transformative Plans for McKenna Subaru
The acquisition of McKenna Subaru marks a pivotal moment for Sutherlin Automotive Group. With a rich history of success in the dealership industry spanning five decades, the company intends to transform the newly acquired dealership into a record-setting operation.
One of the primary goals is to double the service and parts department of McKenna Subaru, making it one of the largest in California. The company is committed to investing in customer-first innovations such as mobile service and convenient pickup-and-delivery options.
Moreover, Sutherlin plans to stock over 300 new Subarus and more than 250 used vehicles, ensuring that customers will have access to the largest selection in the state. This commitment to inventory reflects Sutherlin's intention to meet and exceed customer expectations, aligning with a vision of customer-centric service.
Strategic Vision for Southern California
Owner and CEO Brett Sutherlin emphasized the importance of this acquisition, stating, "This is more than an acquisition — it's a statement of intent. Southern California is the most powerful car market in the country, and Huntington Beach provides the scale necessary to redefine Subaru dealerships."
The 7-acre location on Beach Boulevard is significant, serving as the largest dealership site in the area regardless of brand, providing Sutherlin with ample visibility and the opportunity to execute their ambitious vision effectively.
Leadership and Community Impact
Eric Brower, a seasoned Subaru executive who has previously led Sutherlin Subaru in Knoxville, Tennessee, will oversee operations at McKenna Subaru. Brower is known for significantly increasing sales and is expected to bring that same success to Huntington Beach.
The expansion is poised to create more than 75 new jobs in the area, benefiting the local economy while offering more opportunities across sales, service, and administrative teams.
Brett Sutherlin has taken personal responsibility for ensuring the growth of the dealership, even relocating to Orange County to establish a base at the new location. This acquisition is just one part of a larger strategy that includes evaluating additional acquisitions throughout California.
About Sutherlin Automotive Group
Sutherlin Automotive Group stands out as a family-owned dealership recognized for its integrity-first operations and customer-focused strategies. The company combines decades of experience with a digital-forward retail model that prioritizes convenience for customers.
Brett Sutherlin's unique background in technology—having founded two highly successful companies—equips him with the skills necessary to drive innovation within the automotive sector. This crossover of automotive expertise and tech-savvy strategy positions Sutherlin as one of the fastest-growing family-owned dealer groups in the U.S.
Frequently Asked Questions
What does the acquisition of McKenna Subaru mean for Sutherlin Automotive Group?
This acquisition marks Sutherlin Automotive Group's first dealership in California, highlighting its ambitious expansion into a highly competitive market.
How will Sutherlin Automotive transform McKenna Subaru?
Sutherlin plans to double the size of the service and parts department while creating the largest selection of Subarus in California.
Who will lead operations at McKenna Subaru?
Eric Brower, a seasoned Subaru executive known for boosting sales at other locations, will lead operations at the new dealership.
What are Sutherlin's plans for customer service?
The company is committed to enhancing the customer experience through innovations like mobile service and delivery options.
How many jobs will the expansion create in Huntington Beach?
The expansion is set to create over 75 new jobs across various departments, supporting the local economy and enhancing operational capabilities.
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