Susanna Rinne to Lead UPM Plywood Business Area Temporarily
UPM Plywood Welcomes New Interim Leadership
UPM-Kymmene Corporation has announced a significant change within its Group Executive Team. Susanna Rinne will step into the interim role of Executive Vice President for the UPM Plywood business area, starting from the beginning of 2025. This decision comes as the company prepares for its future with a fresh leadership approach.
Profile of Susanna Rinne
Susanna Rinne has a rich background at UPM, where she has contributed substantially since 1995. Currently, she holds the position of Vice President for Strategy & Business Development within the UPM Plywood sector. Her previous roles include Director of Marketing and Sales Development at UPM Plywood, showcasing a diverse skill set and extensive experience in managerial functions. Rinne holds a master’s degree in mechanical wood technology, which equips her with both technical and leadership skills essential for her new role.
Transition of Leadership Roles
The change in leadership follows the appointment of Mika Kekki, the former Executive Vice President of UPM Plywood, to oversee the UPM Specialty Papers business area. This transition signifies a strategic shift within the company as it seeks to align its leadership with its business goals and market demands.
UPM's Ongoing Recruitment Process
The recruitment process to find a permanent Executive Vice President for the UPM Plywood business area is actively underway. The company emphasizes the importance of this role in advancing its commitments to sustainability and innovation.
Commitment to Sustainability
UPM stands out in the industry as a leader in providing renewable solutions and is dedicated to sustainable practices. The company operates across various segments including UPM Fibres, UPM Energy, and UPM Raflatac. UPM pledges to adhere to the ambitious UN goals for a sustainable future, actively working towards minimizing its environmental impact.
About UPM
UPM is recognized globally for its continuous innovation and dedication to responsible resource management. Employing approximately 16,600 individuals, the company's annual sales are around EUR 10.5 billion. UPM’s commitment to environmental sustainability is reflected in its initiatives aimed at reducing reliance on fossil fuels and promoting renewable resources.
Engagement with UPM
UPM encourages engagement and communication through its various channels, aiming to foster a connection with its audience and stakeholders. To keep updated with UPM's activities and initiatives, individuals are encouraged to follow their social media channels.
Frequently Asked Questions
Who is Susanna Rinne?
Susanna Rinne is the new interim Executive Vice President of UPM Plywood, effective January 1, 2025.
What was Mika Kekki’s previous role?
Mika Kekki was the Executive Vice President of UPM Plywood before transitioning to lead the UPM Specialty Papers business area.
What is UPM’s main focus?
UPM focuses on providing renewable and sustainable solutions across multiple business areas, including plywood and specialty papers.
What are UPM's commitments towards sustainability?
UPM is committed to the UN goals for achieving sustainable practices and aims to minimize its carbon footprint and reliance on fossil fuels.
What is UPM’s scale of operations?
With about 16,600 employees and annual sales around EUR 10.5 billion, UPM is a significant player in the global market for renewable products.
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