Susan Foley Joins Monks to Drive AI Innovation in Marketing
Monks Welcomes Susan Foley as SVP of Innovation
Industry disruptor Susan Foley has joined Monks to enhance AI capabilities in the creative industry.
Monks, the global digital operating brand of S4 Capital plc, has announced an exciting development with the addition of Susan Foley to its Innovation team as Senior Vice President of Innovation. Foley is a tech pioneer and champion of artificial intelligence, bringing a wealth of experience in 3D development, CGI, and VFX to her new role. She will be instrumental in integrating AI into Monks' processes and frameworks, particularly through Monks.Flow, their proprietary AI solution.
Foley’s Expertise Transforms Creative Processes
Susan Foley's background speaks volumes about her capabilities. She has extensive expertise in computer science and application engineering, having previously worked for prestigious companies such as Autodesk and Activision. Her unique position as a Senior Producer at well-respected firms like Digital Domain, MPC, and A52 allowed her to influence the way technology reshapes creative production within media, entertainment, and gaming sectors. Susan’s impressive career includes significant contributions to the consulting landscape through her role with Advertising Production Resources, where she helped optimize content creation processes for numerous Fortune 500 companies.
A Vision for AI at Monks
In her new role at Monks, Foley will spearhead efforts to enhance the company’s mission of being at the forefront of AI technology. This is particularly pertinent as the company seeks to leverage its award-winning AI tool, Monks.Flow, which has recently received accolades at the Business Intelligence Awards. With her extensive experience and proven tracks in revolutionizing the creative supply chain, Susan will be pivotal in tailoring the Monks.Flow tech stack to effectively meet the evolving demands of brands.
Innovation Driven by Collaboration
Reporting directly to Monks' Chief Innovation Officer, Henry Cowling, Foley will join an agile team of AI specialists. This innovative group is charged with the responsibility of challenging outdated business models and enhancing traditional processes that impede creativity and advancement. Foley is the first new addition in AI following a strategic talent campaign aimed at attracting innovative thinkers in the field, notably utilizing the AI chatbot WesleyBot to engage potential candidates.
The Future of Marketing Technology
“At Monks, we have set an ambitious goal to lead in AI,” expressed Henry Cowling. “With advanced technology and exceptional talent, Susan represents the kind of expertise necessary to drive the evolution of marketing through AI solutions. We’re ecstatic about her joining us, as her blend of creativity and technological knowledge promises to accelerate our growth in this transformative era.”
Foley herself reflects positively about her decision to join Monks, stating, “The cutting-edge technology and collaborative spirit at Monks were significant draws for me. Their partnerships with industry leaders like NVIDIA, AWS, and Adobe reinforce their commitment to redefining the marketing landscape. I’m eager to contribute towards crafting tools that empower our global clients to navigate complex business challenges effectively.”
About Monks
Monks stands as a prominent digital and data-driven brand under S4 Capital plc. Known for its persistent innovation, Monks adeptly blends marketing and technology services to propel business success. The company specializes in delivering bespoke, audience-driven campaigns designed for the dynamic digital environment, creating significant cultural relevance and lasting impact with every engagement.
Recognized in various industry accolades, Monks has been lauded as one of the top creative companies by Cannes Lions and named Adweek’s first AI Agency of the Year. The firm consistently earns its reputation as a trusted partner for innovative brands, recognized for its excellence in leveraging artificial intelligence to solve modern marketing challenges.
About S4 Capital
S4Capital plc (SFOR.L) is a pioneering company combining technology with advertising and marketing services, founded by Sir Martin Sorrell. The organization is dedicated to constructing a fully digital advertising framework aimed at clients across various sectors, aiming for rapid execution and deep engagement in an ever-present consumer market.
Currently, S4Capital operates with around 7,300 people across 33 nations, strategically positioning itself to harness revenue growth, particularly within the Americas. The company's future aspirations include further enhancing their global operational split to better serve diverse clients.
Frequently Asked Questions
What role will Susan Foley play at Monks?
Susan Foley joins Monks as the Senior Vice President of Innovation, where she will drive AI integration into the company's creative processes.
What is Monks.Flow?
Monks.Flow is Monks' proprietary AI solution designed to optimize creative content production and improve efficiency in advertising.
Who does Susan Foley report to at Monks?
Foley reports directly to Henry Cowling, the Chief Innovation Officer at Monks.
What is the mission of Monks?
Monks aims to lead in artificial intelligence innovation within the marketing industry, focusing on integrating cutting-edge technology with creative processes.
What recognitions has Monks received?
Monks has been recognized by Cannes Lions, Adweek, and the Business Intelligence Group for its creative and innovative contributions in the marketing sector.
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