Supporting Students: Toyota and TL-MODA's Generous Initiative

Empowering Students with Essential Supplies

As the back-to-school season approaches, it often brings excitement for students. However, for numerous families, it can also lead to financial strain due to the costs associated with school supplies. To alleviate this hardship, Toyota and the Toyota Lexus Minority Owners Dealership Association (TL-MODA) are collaborating with The Salvation Army and community partners to provide 16,900 backpacks filled with vital educational supplies to students in need across the nation.

Distribution of Backpacks

The initiative aims to ensure that students are ready for the school year with confidence and necessary materials. Backpacks will be distributed through a network of Toyota and Lexus dealerships, plant locations, and The Salvation Army, focusing on reaching families in 71 communities nationwide. The distribution is structured as follows:

In total, 6,500 backpacks will be given to families that have pre-registered at the TL-MODA dealerships in partnership with The Salvation Army. Additionally, 5,000 backpacks will be delivered directly by The Salvation Army to pre-registered clients. Toyota will also provide 5,000 backpacks to select local schools from its plant locations. Finally, another 400 backpacks will be distributed through TL-MODA dealerships in collaboration with various community organizations.

The Impact of Collaboration

This significant initiative exemplifies the power of teamwork between national and local organizations, creating a meaningful impact on countless families. Robert D. Hatchett, Jr., Executive Director at TL-MODA, shared, "At TL-MODA, we believe in uplifting our communities, starting with our youth. Partnering with The Salvation Army again this year empowers us to ensure students begin school with the confidence, dignity, and support they deserve."

Walmart's Contribution

Walmart has also played a key role in this effort by procuring school supplies and hosting an assembly event at one of its fulfillment centers. Volunteers from Toyota, TL-MODA, The Salvation Army, and Walmart worked collaboratively, packing backpacks filled with age-appropriate materials, such as notebooks, folders, and pencils. In several instances, students will also receive a $10 Walmart gift card, ensuring they are well-equipped for the academic year.

Jay Cordray, Walmart senior vice president and operations lead for the West Business Unit, stated, "Walmart is dedicated to giving back to the communities where we operate, and it was an honor to host the volunteers from The Salvation Army, Toyota, and TL-MODA at our fulfillment center, contributing to the preparation of thousands of school backpacks for kids. We aim to set them up for success as they embark on the new school year."

Beyond Backpacks: The Real Success

While the number of backpacks distributed is significant, the more profound success is reflected in the smiles and relief of families. This initiative enables children to enter classrooms feeling prepared, allowing parents to allocate their limited resources toward essentials like food and housing.

Since the inception of this partnership back in 2020, Toyota has invested over $2 million in initiatives serving under-resourced communities, empowering thousands of students as they head into school, equipped and ready to succeed.

About The Salvation Army

The Salvation Army has made great strides in assisting millions of individuals facing poverty, addiction, and economic hardships through diverse social services. In a recent year, it supported over 27 million people by providing food, shelter, rehabilitation services, emergency aid, and youth programs. This essential work occurs through more than 6,000 service centers across the nation, reflecting their commitment to making a difference.

About TL-MODA

TL-MODA represents the interests of minority dealers within the Toyota and Lexus family. Its mission is to support dealerships owned by minority groups, providing networking opportunities, mentorship, and collective representation. By prioritizing community involvement and dealer development, TL-MODA aims for sustainable growth within the automotive industry.

About Toyota

Toyota has been a staple in North America for nearly seven decades, committed to fostering sustainable mobility through its Toyota and Lexus brands. With over 1,800 dealerships, Toyota directly employs around 64,000 individuals and has contributed to the design and production of nearly 49 million vehicles. Toyota is also gearing up to manufacture automotive batteries at its North Carolina plant.

Frequently Asked Questions

What is the purpose of the backpack distribution initiative?

The initiative aims to provide school supplies to students in need, alleviating financial burdens for families during the back-to-school season.

How many backpacks are being distributed?

In total, 16,900 backpacks filled with essential school supplies will be distributed to students nationwide.

Which organizations are involved in this initiative?

The main organizations involved are Toyota, TL-MODA, The Salvation Army, and Walmart.

How can families receive these backpacks?

Backpacks are distributed through pre-registration at TL-MODA dealerships, direct distribution by The Salvation Army, and partnerships with local schools.

What supplies are included in the backpacks?

The backpacks typically include age-appropriate school supplies, such as notebooks, folders, pencils, and may also contain gift cards.

About The Author

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