Supporting Local Businesses: Comerica's Game Day Initiative
Comerica's Small Business of the Game Initiative
This season, local businesses are set to take center stage at Detroit Lions home games through Comerica's Small Business of the Game initiative, an inspiring program designed to foster growth for small business owners. Recognizing the crucial role small enterprises play in our communities, Comerica Bank is committed to offering resources that assist these businesses in thriving.
Providing Opportunities for Local Entrepreneurs
Now in its seventh season, Comerica has solidified its partnership with the Detroit Lions, promoting one new business each week during the Lions' regular games at Ford Field. This initiative provides invaluable exposure by reaching NFL fans through various media platforms, including in-stadium advertising, social media shout-outs, and digital campaigns.
Driving Brand Awareness
Founded in 2019, this program allows small businesses to maximize their exposure and engage with a wider audience. Each selected business enjoys a unique array of resources aimed at increasing brand recognition and driving growth. This includes gameday tickets, promotional materials, and social media features, allowing businesses to showcase their offerings directly to thousands of potential customers.
A Commitment to Community Growth
Meghan Storey, Senior Vice President at Comerica Bank, emphasizes the bank's devotion to empowering small businesses. She expressed, "We appreciate the Detroit Lions investment in this program, which significantly impacts community members and highlights the contributions of local businesses." This commitment reflects a broader initiative to uplift the local economy and reinforce community ties.
The Benefits of the Program
The Comerica Small Business of the Game offers participants a host of benefits aimed at enhancing visibility and engagement. Resources include in-stadium signage, dedicated social media posts, and customized promotional campaigns tailored to align with each business's objectives. This level of support is designed to help business owners engage their target audiences more effectively.
The 2025 Line-Up of Honorees
Upcoming highlights include the first featured business, Detroit Flex Defense, known for its expertise in custom solutions for various industries including aerospace and automotive. Throughout the season, additional commendable enterprises will be showcased, spotlighting their unique contributions to the community.
Celebrating Exceptional Businesses
The roster of Comerica honorees reflects a range of industries and services, incorporating businesses like MCHS Family of Services, which provides vital support to children and families, and Evelyn's Midtown Kitchen, a culinary school dedicated to fostering joy and skill through cooking classes. Each business's story adds a rich layer to the community narrative shared during game events.
Comerica's Broader Commitment to Small Businesses
Beyond this initiative, Comerica is expanding its support for entrepreneurial growth. Programs like the Comerica SmallBiz Co-Op provide vital resources, including advertising, planning tools, and discounts that empower small business owners. In the upcoming season, over 40 businesses will benefit from this commitment, receiving valuable marketing exposure across multiple platforms.
About Comerica Bank
Comerica Bank has been a cornerstone of the Michigan community for over 175 years, dedicated to fostering relationships based on integrity. As the largest bank employer in the region, Comerica is committed to supporting local businesses and charitable organizations, affirming its role as a champion of community welfare.
About Detroit Lions
The Detroit Lions, a historic team within the NFL, play home games at Ford Field and have a rich legacy in American football. This partnership with Comerica exemplifies their commitment to local businesses, creating engaging experiences that benefit both fans and community entrepreneurs.
Frequently Asked Questions
What is the Comerica Small Business of the Game program?
The Comerica Small Business of the Game program supports local businesses by providing exposure at Detroit Lions home games.
How can businesses participate in this program?
Businesses can apply to be featured during Lions games, gaining access to resources to enhance their visibility.
What kind of promotional support do honorees receive?
Honorees receive marketing resources including in-stadium signage, social media promotion, and ticket packages for guests.
Are there more initiatives by Comerica for small businesses?
Yes, Comerica also offers the SmallBiz Co-Op which provides additional resources for small business growth.
Who are some of the featured businesses for 2025?
Featured businesses include Detroit Flex Defense, MCHS Family of Services, and Evelyn's Midtown Kitchen among others.
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