Supergoop! Partners with Liza Koshy for Bold SPF Campaign
Supergoop! Welcomes Liza Koshy as Chief Super Officer
Supergoop!, a trailblazer in sun care, is excited to introduce Liza Koshy as their Chief Super Officer. In her new role, Koshy spreads the message that sunscreen isn't just a necessity; it's a source of joy and empowerment for daily use.
"Feel Super" Campaign Launches
This vibrant campaign titled "Feel Super" aims to change our perspective on SPF. It features a fun, interactive series where Liza shares her enthusiasm for sun protection. As Skin Cancer Awareness Month approaches, the timing couldn't be more critical. The campaign showcases the brand's most popular formulas: Glowscreen, Unseen Sunscreen, and PLAY.
Campaign Highlights
Koshy's infectious energy makes her the perfect spokesperson. She brings her unique creativity, presenting imaginative product ideas like a sunscreen-dispensing alarm clock and a phone case that has built-in SPF. Moreover, she visits Sephora, showcasing her favorite Supergoop! products to customers.
The Importance of Sun Safety
As an advocate for skin health, Koshy emphasizes the significance of making SPF a routine. Throughout her time as Chief Super Officer, she has come to realize the joy that Supergoop!'s products bring. Each formula is crafted to be lightweight and pleasant, ensuring that wearing sunscreen becomes a delightful experience.
Transforming the Sunscreen Narrative
“I am a Supergoop! enthusiast at heart. The more I embraced these products, the more confident I felt,” Koshy shared. The campaign’s message extends beyond promoting sunscreen; it's about nurturing a positive mindset regarding skincare. Supergoop! possesses a unique ability to combine education, entertainment, and emotional wellness, helping individuals feel well-protected.
Innovative Product Features
Supergoop! is aware that many consumers still seek a sunscreen that feels good on their skin. This understanding fuels their commitment to improving sunscreen experiences. Their innovative formulas have transformed user behaviors, making SPF a beloved part of daily routines. With a product selling every 15 seconds, their popularity continues to surge.
Lisa Sequino, CEO of Supergoop!, stated, “Our collaboration with Liza embodies the adventurous spirit we cherish at Supergoop!. It allows us to amplify our core mission: to inspire everyone to embrace their SPF journey while feeling confident and joyful.”
Introducing SuperShades
One of Koshy’s standout ideas is SuperShades, a groundbreaking product that merges sunglasses with sunscreen storage. Created alongside designer Mattias Gollin, these sunglasses make reapplying SPF stylish and fun.
Looking Ahead
Despite her brief tenure, Koshy’s impact resonates. The campaign reinforces Supergoop!'s exceptional SPF products, celebrated by users and reviewers alike. Individuals can find these innovative formulas at Sephora, Ulta Beauty, and Supergoop.com.
About Supergoop!
Supergoop! stands at the forefront of protective skincare, with a mission to redefine the perception of sunscreen. By offering innovative, enjoyable SPF products, Supergoop! motivates users to prioritize sun protection as a routine within their skincare regimen.
Frequently Asked Questions
What is the main goal of the "Feel Super" campaign?
The campaign aims to change the way people view sunscreen, making it a fun and enjoyable part of their daily routine.
Who is Liza Koshy and what is her role?
Liza Koshy is an actress and social media influencer appointed as Supergoop!'s Chief Super Officer to promote their products.
What innovative products does Supergoop! offer?
Supergoop! is known for its unique formulas, including Glowscreen, Unseen Sunscreen, and the new SuperShades sunglasses.
Where can I purchase Supergoop! products?
Supergoop! products can be found at major retailers like Sephora and Ulta Beauty, as well as on their official website.
Why is SPF important?
SPF is crucial for protecting skin from harmful UV rays, reducing the risk of skin cancer, and helping maintain skin health and youthfulness.
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