Sunward's Strategic Acquisition: Expanding Banking Services

Sunward Moving Forward with Exciting Acquisition Plans

Sunward, previously known as Sandia Laboratory Federal Credit Union, is gearing up to finalize the acquisition of two branches from Mountain America Credit Union. This decision comes after a favorable vote from Mountain America Credit Union members, marking a significant stride for Sunward in enhancing its banking services in New Mexico.

What This Acquisition Means for Sunward

The acquisition of the Golf Course Road and Paseo Del Norte Boulevard branches in Albuquerque is not just a strategic maneuver but a commitment to serve a larger community. Sunward aims to integrate these locations, expanding its total branch footprint to 15 across the region. This move is anticipated to strengthen Sunward's service capabilities and market presence.

Leadership Insights on the Application

Steph Sherrodd, President and CEO of Sunward, expressed enthusiasm about welcoming Mountain America Credit Union's members and employees. He mentioned that this acquisition aligns perfectly with their mission to enhance banking experiences in the Southwest.

Community Focus and Commitment

Sunward is well-known for its community engagement and dedication to quality service. The leadership at Mountain America Credit Union, led by Sterling Nielsen, also believes that Sunward is a perfect match for their members as both organizations share a strong commitment to member satisfaction.

Timeline and Transition for Members

The integration process is already underway. However, members of Mountain America Credit Union will experience a seamless transition as the branches continue to operate under their current name until the integration is fully completed, expected in the first quarter of the upcoming year. This thoughtful approach aims to ensure that members receive uninterrupted service throughout the transition period.

About Sunward: A Trustworthy Financial Partner

Sunward is recognized as one of New Mexico's largest credit unions, currently serving more than 150,000 members and managing assets exceeding $4.1 billion. Established in 1948 by employees of Sandia National Laboratories, Sunward now boasts a presence in both New Mexico and California with a total of 12 branches in New Mexico alone.

Acknowledged for Excellence

For six consecutive years, Sunward has been honored by Forbes as a Best-in-State credit union, and recently earned the title of Albuquerque's Best Bank in 2024 through the Albuquerque Journal's Readers' Choice Awards. This recognition is a testament to Sunward’s dedication to providing high-quality financial services, including checking, savings, mortgage, and investment solutions.

Future Outlook and Mission

With this acquisition, Sunward is poised to bolster its services and strengthen its community ties. The organization remains committed to enhancing the financial well-being of its members through innovative banking solutions. Any member of the community can apply for membership and begin to enjoy the full suite of services that Sunward offers.

Frequently Asked Questions

What is the aim of Sunward's acquisition of Mountain America branches?

The acquisition aims to expand Sunward's service capabilities and enhance its presence in New Mexico by integrating two branches from Mountain America Credit Union.

Who is leading Sunward?

Steph Sherrodd serves as the President and CEO of Sunward, overseeing the organization and its strategic initiatives.

Will members of Mountain America Credit Union notice changes immediately?

No, the transition will be gradual, with branches continuing to operate under their current name until the integration is complete.

What services can members expect from Sunward?

Members can access a wide array of banking services, including checking, savings, mortgages, and investment options.

How can new members join Sunward?

New members can apply for membership online or at any of the Sunward branches to enjoy their banking services.

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