Lay's Brings Back the Do Us A Flavor Contest
Potato chip lovers, rejoice! Lay's is reigniting excitement for flavor with the highly anticipated return of its Do Us A Flavor contest, inviting fans to unleash their creativity and propose unique chip flavors. This event promises not only thrilling competition but also a chance for participants to win a whopping $1 million for their inventive flavor ideas.
A Celebration of Fan-Driven Flavor
The Do Us A Flavor contest first launched in 2012, rapidly capturing the hearts of snack enthusiasts nationwide. It transformed into a cultural phenomenon that led to numerous memorable flavors, including the beloved Southern Biscuits & Gravy and Cheesy Garlic Bread. With a seven-year absence, Lay's now welcomes its fans back to help shape the future of potato chip flavors once again.
How to Enter the Contest
Beginning today, fans can submit their flavor concepts via the DoUsAFlavor.com website until February 21, 2025. Contestants may submit up to ten original ideas daily, providing details such as the flavor name, inspiration, and key ingredients. A panel of expert judges will curate the entries, selecting three finalists whose flavors will be crafted into real products by Frito-Lay's culinary team.
Exciting Prizes Await Participants
The grand prize winner will not only see their flavor hit store shelves in April 2025, but they will also receive $1 million, while the two runners-up will each take home $50,000. The winning flavor will be determined through a fan voting process later in 2025, providing an opportunity for everyone to engage in the excitement.
Returning Fan-Favorite Flavors
As part of this fifth iteration of Do Us A Flavor, Lay's has opened the Flavor Vault, bringing back five fan-favorite flavors from previous contests for a limited time. This includes:
- Lay's Chicken & Waffles: A delicious blend of savory and sweet, inspired by the classic dish.
- Lay's Cheesy Garlic Bread: A delightful mix of creamy cheese and zestful garlic that promises an irresistible taste.
- Lay's Southern Biscuits & Gravy: A chip version of the beloved breakfast dish, inspired by cherished family recipes.
- Lay's Wavy Fried Green Tomato: A playful twist on a southern classic, combining crunch with nostalgic flavors.
- Lay's Crispy Taco: A fiesta in a bag, this chip encapsulates all the comforting elements of a taco.
Building a Flavor Legacy
Denise Truelove, senior vice president of marketing at PepsiCo Foods North America, emphasized the importance of community in the flavor development process. She noted how fans' passion has driven Lay's flavor innovations over the years. Now is their chance to directly impact what flavors will grace supermarket shelves.
The engagement between Lay's and its fans illustrates a commitment to listening and evolving based on consumer input. This collaborative spirit helps create flavors that resonate with the tastes and preferences of snack enthusiasts across the nation.
About Lay's and PepsiCo
Lay's is part of Frito-Lay North America, a division of PepsiCo, Inc., known for its dedication to producing quality snacking experiences. PepsiCo operates in over 200 countries and aims to deliver enjoyable foods and beverages while driving sustainability through its pep+ initiative, which focuses on positive impacts for people and the planet.
Frequently Asked Questions
What is the Do Us A Flavor contest?
The Do Us A Flavor contest is an annual event where fans can submit their unique potato chip flavor ideas for a chance to win prizes, including $1 million for the winning flavor.
How can I enter the contest?
Fans can submit their flavor ideas on the DoUsAFlavor.com website until February 21, 2025, allowing up to ten submissions per day.
What are the prizes for the contest?
The grand prize winner receives $1 million, while the two runners-up each get $50,000. The winning flavor will be produced and sold in stores.
What flavors are returning as part of the Flavor Vault?
Returning flavors include Lay's Chicken & Waffles, Cheesy Garlic Bread, Southern Biscuits & Gravy, Wavy Fried Green Tomato, and Crispy Taco.
How will the winning flavor be selected?
The finalist flavors will be judged by a panel, and then the winner will be determined through fan voting later in 2025.
