Subaru of America Reports Significant Sales Growth
In an impressive display of resilience and market strength, Subaru of America, Inc. has reported remarkable sales figures for the end of the year. The company announced a notable 7.1 percent increase in December sales, selling a total of 61,871 vehicles compared to 57,764 in December of the previous year.
Consistent Sales Growth Over Two Years
2024 marks an extraordinary year for Subaru, as this achievement signifies 29 consecutive months of sales growth, culminating in total vehicle sales of 667,725 for the calendar year. This represents a commendable 5.6 percent rise compared to the previous year.
Record-Setting Models
Among the highlights, the Crosstrek and Solterra have set new benchmarks. The Crosstrek not only achieved its best-ever December sales with 17,088 units sold but also recorded 181,811 sales for the year, realizing a 14 percent increase. The Solterra electric vehicle has also shown significant progress, marking its best December and overall year with 12,447 units sold, showcasing a remarkable 40 percent growth over the last year.
Leadership Perspectives
Jeff Walters, President and Chief Operating Officer of Subaru of America, expressed gratitude to the dedicated team behind the company’s success. He stated, “In a true team effort, our dedicated retailers, distributors, team members, and parent company, Subaru Corporation, came together to make the goals we set for 2024 a reality. Our high standards for quality, reliability, and safety have played pivotal roles in achieving a successful year.”
Community and Philanthropy Initiatives
Subaru’s commitment to social responsibility continues to shine through its initiatives. The annual Subaru Share the Love Event, which has been running for over 17 years, has contributed over $320 million to charitable organizations. Customers can steer donations to various national charities, creating a profound impact in local communities.
Key Models and Statistics
Forester, another formidable player in Subaru's lineup, was the highest-selling carline in December with sales of 17,149 vehicles, contributing to an overall yearly total of 175,521 units sold. Outback followed closely behind, achieving annual sales of 168,771, up by 4 percent from the previous year.
Future Outlook and Consumer Commitment
Troy Poston, Senior Vice President of Sales, shared his enthusiasm for 2025, stating, "We are eager to continue delivering on our priority of producing quality vehicles for our customers. As more join the Subaru family, our expanding lineup will be prepared for the adventures ahead." Subaru's commitment to quality and customer satisfaction remains steadfast, positioning the company for a successful future.
The momentum generated throughout 2024 is expected to carry into 2025 as Subaru continues to prioritize customer experience and community impact.
Frequently Asked Questions
What percentage increase in sales did Subaru of America report for December 2024?
Subaru of America reported a 7.1 percent increase in sales for December 2024.
How many vehicles did Subaru sell in the full year of 2024?
Subaru sold a total of 667,725 vehicles in the full year of 2024.
Which model achieved the best sales results in December?
The Crosstrek achieved the best sales results in December, with 17,088 units sold.
What was the purpose of the Subaru Share the Love Event?
The Subaru Share the Love Event donates money to various charities for every new Subaru vehicle purchased or leased.
What key initiatives contribute to Subaru's community impact?
Subaru’s commitment to social responsibility through the Share the Love Event and other charitable initiatives significantly boosts community impact.
