Strengthening Leadership for Nationwide Growth of JETSET Pilates

Strengthening Leadership for Nationwide Growth of JETSET Pilates

Pilates Franchise Expands Leadership Team to Fuel Brand Innovation and Franchise Development

JETSET Pilates, a prominent name recognized for its modern Reformer Pilates concept, is making confident strides in bolstering its leadership team through the introduction of four significant hires. These new team members bring extensive experience and a shared vision to elevate the brand as it expands across the country.

New Key Additions to JETSET Pilates

The leadership expansion is marked by the recruitment of talented individuals: Alex Lyons takes on the role of Vice President of Product and Talent, Christa Dellebovi steps in as the Director of New Studio Openings and Business Management, Uri Kenig assumes the position of Head of Franchise Operations, and Ricardo Quesada joins as the Vice President of Marketing.

Alex Lyons – Vice President of Product and Talent

With a robust background spanning over a decade in boutique fitness brands, including experience with Flywheel Sports and Equinox, Alex Lyons is adept at instructor recruitment and program development. Her dedication lies in not just supporting instructors but empowering them to provide engaging class experiences. Lyons is enthusiastic about enhancing the JETSET Pilates experience and fostering a culture of continual learning and high quality.

Christa Dellebovi – Director of New Studio Openings and Business Management

Bringing over ten years of franchise development experience, Christa Dellebovi’s past roles have included significant contributions to companies like CycleBar and Orangetheory Fitness. Her strategic insight will be instrumental in guiding the growth of JETSET's franchise network, ensuring franchisees receive top-tier support and fostering high-caliber teams through exceptional training and mentorship.

Uri Kenig – Head of Franchise Operations

With more than 15 years of expertise in franchising, Uri Kenig has previously overseen operations at major brands, including Burger King. His strong focus on transparency and commitment to operational excellence are set to help JETSET Pilates establish itself as a leading global franchise while ensuring franchisees receive the support they need to thrive.

Ricardo Quesada – Vice President of Marketing

Ricardo Quesada arrives with over 20 years of experience in digital marketing and brand strategy, having played pivotal roles in businesses such as Burn Boot Camp. His innovative marketing strategies aim to enhance JETSET's brand visibility and drive customer engagement for both franchisees and members.

A Leadership Team Poised for Exceptional Growth

JETSET Pilates is enthusiastic to welcome its new leaders, who are dedicated to upholding the franchise’s commitment to quality and growth. With these hires, JETSET is establishing a foundation for sustainable development across its locations.

Bert Albertse, CEO of JETSET Pilates, expressed excitement about this fresh chapter: “As we grow, we’re focused on developing leaders who can contribute to our long-term success. The expertise brought by Alex, Christa, Uri, and Ricardo will enhance our franchise operations and the overall client experience as we expand.”

Now recognized as a leader in the boutique fitness scene, JETSET Pilates is not only focusing on its current footprint but also on enticing ambitious individuals to join their franchise journey. Interested parties are encouraged to explore the diverse franchise opportunities available.

About JETSET Pilates

Founded in 2010, JETSET Pilates began franchising in 2022 and has rapidly positioned itself as an attractive franchise opportunity in the fitness sector. With its sights set on expansion, JETSET Pilates has over 100 studios under development in key markets. The brand is committed to providing potential franchisees with tools and training necessary to succeed in a growing industry.

For further information about franchise opportunities with JETSET Pilates, interested individuals are welcome to reach out via potential channels.

Frequently Asked Questions

What roles were added to JETSET Pilates leadership?

JETSET Pilates has appointed Alex Lyons, Christa Dellebovi, Uri Kenig, and Ricardo Quesada to strengthen its leadership team.

What are the main focuses of the new leadership?

The new leadership focuses on innovation, franchise development, community engagement, and enhancing the overall client experience.

What is the experience level of the new hires?

Collectively, the new hires bring extensive experience in fitness, franchise development, and marketing, with a strong background in leading business growth.

How will these changes affect JETSET Pilates' expansion plans?

The new leadership is expected to drive sustainable growth and enhance operational efficiencies, supporting the brand’s nationwide expansion strategy.

What is the mission of JETSET Pilates moving forward?

The mission is to build a robust franchise system that supports franchisees while delivering high-quality experiences for clients at each location.

About The Author

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