Strategic Gaming Management Enhances Portfolio with Key Acquisition

Strategic Gaming Management Expands with New Acquisition
Strategic Gaming Management, LLC, often referred to as SGM, has recently taken a significant step in its growth trajectory by completing the acquisition of Sunland Park Racetrack & Casino for a notable $301 million. This acquisition marks an important milestone for SGM as it represents the third acquisition within a two-year period, further solidifying its position in the gaming industry.
A Transformational Addition to the Portfolio
The acquisition of Sunland Park is not just a financial transaction; it is a strategic move that enhances SGM's growing portfolio. The facility is a cornerstone of the New Mexico gaming ecosystem, offering 738 slot machines and 12 electronic gaming terminals within its expansive 25,000 square feet of gaming space. The property also features a 1-mile Thoroughbred and Quarter Horse racetrack, complete with a stadium seating 733 spectators, and hosts the renowned Sunland Park Derby.
Leadership Insights on the Acquisition
J. Grant Lincoln, the Company's Founder and CEO, expressed optimism about the acquisition, stating, "With the acquisition of Sunland, we are well on our way to our goal of being a scale operator of regional assets with rich histories, competitive moats, and very strong and loyal customer bases." This approach demonstrates SGM's commitment to investing in quality assets while pursuing growth in the gaming market.
Key Management Changes to Facilitate Growth
In conjunction with the acquisition, Strategic Gaming Management has made pivotal leadership changes to strengthen its operational capabilities. Matthew Flandermeyer, formerly with Golden Entertainment, has stepped into the role of Chief Financial Officer. Lincoln highlighted Flandermeyer as a proven leader in gaming finance, stating, "Matt brings us critical experience as we continue to grow".
Flandermeyer’s Vision for the Future
Flandermeyer himself commented on the promising opportunities at SGM, saying, "To me, Strategic represents an incredible opportunity for growth which I clearly recognize from prior experience. I am excited to collaborate with Grant and the team, building on what they already have in place and contributing to the growth that lies ahead." His financial expertise will play a crucial role in guiding SGM through this exciting phase.
Empowering Leadership within Sunland Park
Moreover, Fred Heinrich has been appointed as the President of Sunland Park, effective immediately. Previously serving as General Counsel and Compliance Officer, Heinrich is now tasked with overseeing operations and strategic direction. Lincoln expressed enthusiasm for Heinrich’s new role, emphasizing how well his skills align with SGM’s goals.
Heinrich’s Commitment to Community and Growth
Heinrich shared his excitement for the future, stating, "I am really excited to work with Grant and the wonderful team that exists here at Sunland, as well as the surrounding communities in this new role. I am sure we can do remarkable things together and look forward to the next chapter for this storied property." This reflects SGM's dedication to not only enhancing its operations but also enriching community relations.
About Strategic Gaming Management
Founded in 2009 by J. Grant Lincoln, Strategic Gaming Management, LLC is recognized as a rapidly growing operator of high-quality gaming assets throughout the Midwest and Mountain West regions of the United States. SGM currently operates four facilities across Nevada, South Dakota, and New Mexico. Prior to launching SGM, Lincoln was a veteran leader in the industry, founding Century Gaming, which evolved into the largest regional slot route operator by significantly increasing its gaming footprint.
Frequently Asked Questions
What does the acquisition of Sunland Park entail?
The acquisition involves Strategic Gaming Management purchasing Sunland Park Racetrack & Casino for $301 million, integrating it into their growing portfolio.
Who is the new Chief Financial Officer of SGM?
Matthew Flandermeyer has been appointed as SGM's CFO, bringing significant experience from his previous role at Golden Entertainment.
What key features does Sunland Park offer?
Sunland Park provides a variety of gaming options, including 738 slots, a thoroughbred racetrack, and hosts events like the Sunland Park Derby.
Who is now leading Sunland Park?
Fred Heinrich has been promoted to President of Sunland Park, expanding his role from General Counsel & Compliance Officer to overseeing operations.
How does SGM plan to grow following this acquisition?
SGM intends to invest strategically in its assets and pursue opportunities that align with its strategic goals for further expansion and development.
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