Sterling Harrell Takes the Helm as Broward Market Leader
Sterling Harrell Takes the Helm as Broward Market Leader
Amerant Bank has exciting news as they announce the appointment of Sterling Harrell as the new EVP and Broward Market President. Bringing a wealth of expertise in commercial banking and financial management, Harrell is expected to play a key role in advancing Amerant's mission within Broward County.
A Wealth of Experience
Harrell's impressive career trajectory includes his most recent position as Managing Director - Middle Market Florida at TD Bank. In this capacity, he showcased his ability to drive significant results through the development of strong, relationship-based strategies. His track record makes him an excellent fit for Amerant Bank as they focus on enhancing client services.
Leadership Quotes
Jerry Plush, Chairman and CEO of Amerant Bank, expressed enthusiasm about Harrell's addition to the team. He stated, "We are delighted to welcome Sterling to the Amerant team. His extensive experience and leadership capabilities will be invaluable as we continue to grow our franchise across Broward County." This degree of confidence illustrates the strategic importance placed on Harrell's role.
Commitment to the Community
Harrell's appointment is more than just a leadership change; it symbolizes Amerant Bank's ongoing commitment to the Broward market and their expansion within South Florida. He expressed his enthusiasm by stating, "I am excited to join Amerant Bank and lead the Broward market team. I look forward to leveraging my experience and working with our team members to deliver value-based solutions and achieve continued success." Such sentiments highlight the focus on collaboration and community service that Amerant values.
Previous Roles and Community Engagement
Sterling has held various leadership roles in financial institutions throughout South and Central Florida, including notable establishments like SunTrust and Fairwinds Credit Union. His strong community ties are evidenced by his active participation as a board member for organizations such as the Association for Corporate Growth South Florida Chapter. His diverse experiences bring a fresh perspective to Amerant's objectives in the area.
New Regional Office
The recent private client reception at Amerant's newly opened office in Plantation, which is a vital location for the Bank, signifies the growth and economic development initiatives Amerant is undertaking. This office, positioned at 1200 S Pine Island Rd #700 in Plantation, serves as a hub for key business lines that contribute to the local economy. With this strategic expansion, Amerant Bank has now positioned over half of its workforce, exceeding 600 members, in Broward County.
Future Prospects
Looking ahead, Amerant Bank’s strategic maneuvers, including the appointment of Sterling Harrell and the establishment of their regional office, will undoubtedly enhance their service offerings and deepen client relationships in Broward County. As the market evolves, Amerant is prepared to meet new challenges and seize opportunities to provide top-tier banking solutions.
Frequently Asked Questions
Who is Sterling Harrell?
Sterling Harrell is the new EVP and Broward Market President at Amerant Bank, bringing extensive experience in commercial banking.
What role will Harrell play at Amerant Bank?
As Broward Market President, Harrell will lead initiatives aimed at expanding Amerant's services and enhancing customer relationships in the region.
Why is Amerant Bank expanding in Broward County?
Amerant is dedicated to the growth of its franchise and aims to strengthen its presence in Broward County through strategic leadership and community engagement.
What previous positions has Harrell held?
Prior to joining Amerant, Harrell held leadership roles at TD Bank, SunTrust, and Fairwinds Credit Union among others.
What is the significance of the new Plantation office?
The new office in Plantation serves as a strategic hub for Amerant Bank, contributing significantly to economic development in the area.
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