Stagwell Welcomes Sunil John as Senior Advisor for MENA Growth

Stagwell Strengthens MENA Presence with New Appointment

Stagwell (NASDAQ: STGW), the innovative network dedicated to redefining marketing, has announced the appointment of Sunil John as Senior Advisor for its Middle East and North Africa (MENA) operations. With a mission to bolster the company’s growth in this dynamic region, John will oversee the establishment of Stagwell's MENA office. His key objectives include fostering collaboration among local agencies and partners as well as developing custom solutions for clients aiming for both regional and global success.

Sunil John's Impressive Background in Public Relations

Sunil John is widely regarded for his significant contributions to the public relations industry. He was honored as the Best PR Professional in the Middle East by PRWeek multiple times, in 2023 and 2020, highlighting his extensive experience, which spans over three decades. As the founder of ASDA'A BCW, he played an instrumental role in shaping the public relations framework within the region. His expertise is further demonstrated through the many initiatives he spearheaded, including launching Proof Communications, a digital and design firm, and establishing OnePoint5, an ESG advisory group. He also led the development of the annual Arab Youth Survey, a pivotal research initiative that captures the dreams and aspirations of young people across the Arab world.

Innovative Strategies for Regional Success

Beyond his notable accomplishments in PR, John has held an influential position on the Advisory Board of the Dubai International Chamber. Since his appointment in mid-2021, he has been key in promoting Dubai as a premier global trade center. Mark Penn, Chairman and CEO of Stagwell, emphasized the importance of the MENA region, stating, "Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade." His recognition of John's leadership and expertise indicates the crucial role he will play in enhancing Stagwell's competitive edge internationally.

Vision for Future Growth

Expressing his enthusiasm for joining the team, Sunil John remarked, "I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape." He believes that by merging his passion for research and insights with Stagwell's innovative practices, he can significantly impact the region that’s rapidly evolving. As a challenger network, Stagwell aims to set a benchmark in delivering value to clients throughout the MENA region.

Strategic Expansion in the MENA Region

John's induction into the Stagwell team coincides with the company’s strategic expansion efforts, including plans to acquire Consulum, a premier government advisory firm specializing in strategic communications and public policy in MENA and globally. Stagwell’s diverse portfolio of services aligns with its goal of doubling revenue outside of North America by 2025. In 2024, he welcomed seven acquisitions that bolstered the company’s global presence, including firms such as LEADERS and Team Epiphany.

Stagwell's Reach and Capabilities

Stagwell currently operates several significant agencies within MENA, including the omnichannel media agency Assembly and the global creative collective Forsman and Bodenfors. The company also collaborates with marketing and talent management agency FLC, along with strategic advisory firm Phronesis Group, enhancing its affiliations across the region. With established offices in Dubai, Cairo, and Riyadh, Stagwell is strategically positioned to cater to various industries from retail to technology, and finance to automotive.

Frequently Asked Questions

What is Stagwell's primary focus in the MENA region?

Stagwell aims to grow its presence by doubling revenue in MENA through strategic acquisitions and partnerships.

Who is Sunil John?

Sunil John is a seasoned PR professional with over 30 years of experience, previously the founder of ASDA'A BCW.

What initiatives has Stagwell undertaken in the MENA region?

Stagwell plans to open a new office in MENA and has initiated strategic acquisitions to enhance its service offerings.

How does Sunil John's experience benefit Stagwell?

His deep understanding of the MENA market and extensive networking capabilities will foster growth and build client relationships.

What industries does Stagwell serve in MENA?

Stagwell serves a variety of sectors, including retail, automotive, tech, finance, and real estate among others.

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