Square and Sysco Join Forces to Revolutionize Restaurant Tech

Square and Sysco Collaborate for Restaurant Success

Recently, Square announced an exciting new partnership with Sysco, a renowned global foodservice distributor. This collaboration is set to enhance the tools available for food and beverage sellers, making business operations more efficient and straightforward.

Empowering Restaurants with Advanced Solutions

Square has been at the forefront of providing innovative solutions for over a decade, helping food and beverage operators streamline their processes and grow their businesses. The partnership with Sysco marks a significant shift that aims to make Square’s advanced technology solutions accessible to a broader range of restaurants around the globe.

Sysco is well-known for its commitment to customer success, offering a myriad of services that empower food service operators. A key part of their offering includes top-notch technology recommendations through their restaurant solutions program, which now features Square’s technology suite. This integration is designed to not only promote but also co-market these robust solutions to Sysco’s expansive customer base.

Streamlining Operations with New Features

In addition to the partnership with Sysco, Square is rolling out several highly requested features aimed at improving overall efficiency in restaurant operations. These features, expected to roll out completely by early 2025, are designed to save time and enhance cash flow.

• One standout feature is the ability for restaurants and bars to preauthorize Bar Tabs for customers using credit cards or digital wallets. This innovation simplifies the ordering and checkout process, allowing bars to enhance the guest experience while ensuring secure payment processing. This is particularly crucial for bars and breweries, enabling staff to manage customer tabs efficiently without needing to hold onto credit cards.
• Square has also introduced Instant Payouts, which allows restaurants to access funds from third-party delivery platforms instantly. This feature eliminates the delays commonly associated with cash flow, helping operators manage their financial resources promptly—especially important as the demand for third-party delivery grows.
• Another noteworthy feature is the establishment of House Accounts, enabling sellers to manage invoicing for regular customers or corporate clients more seamlessly.

Feedback from users has been overwhelmingly positive. For instance, Eric Lurwick, General Manager at Cisco Brewers, shared insights on how the Bar Tabs feature has transformed operations at their brewery locations, allowing for better customer service and operational efficiency.

Operators utilizing Square’s services can take advantage of the Release Manager tool, streamlining the process of adopting these new features. This flexibility means staff can be adequately trained on new functionalities before they are introduced into daily operations, minimizing potential disruptions.

Listening to Customer Needs

Square’s focus remains on understanding the dynamic needs of food and beverage businesses. Ming-Tai Huh, the Head of Food and Beverage at Square, emphasizes that empowering sellers with efficient tools reflects their commitment to supporting the industry's evolving demands. This approach not only saves time for operators but also enhances their capacity to manage finances effectively.

About Square

Square is dedicated to simplifying commerce for businesses of all sizes through its integrated ecosystem of solutions. Their platform includes tailored software for diverse operations, ranging from restaurants to retail. Essential features like embedded financial services, payroll capabilities, and the popular buy-now-pay-later option through Afterpay make it a versatile choice for sellers. The reliability of Square is recognized globally, with millions of sellers relying on their tools to thrive in a competitive economy.

Frequently Asked Questions

What is the significance of the Square and Sysco partnership?

The partnership aims to enhance the technology available to restaurants, making operations smoother and more efficient, thereby supporting industry growth.

What features are being introduced by Square?

Square is rolling out features such as Bar Tabs, Instant Payouts, and House Accounts to help restaurants improve cash flow and streamline operations.

How does Instant Payouts benefit restaurants?

Instant Payouts allows restaurants to access funds immediately from orders through third-party delivery platforms, improving their liquidity and operational efficiency.

What is the role of Sysco in this collaboration?

Sysco will promote Square’s technology solutions to their extensive customer network, facilitating better technology accessibility for restaurants.

How can restaurants learn more about Square's offerings?

Restaurants looking to explore Square’s solutions can visit their official website for more information.

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