Spotlight on Innovation: 2025 Baby Safety Awards Winners
The 2025 Awards of Excellence Winners Revealed
Recognizing the year's most remarkable baby and children's products
The Baby Safety Alliance has proudly announced the winners of the 2025 Awards of Excellence, honoring standout innovations in baby and children's products. These accolades, decided by a panel of experts including safety specialists, retailers, and media, highlight the most exceptional designs and functionalities that make life easier for families.
According to Lisa Trofe, Executive Director of the Baby Safety Alliance, "Every product here started with a simple question: How can we make life better for a family? This ethos captures the essence of excellence in our industry—meaningful innovations that lead to safer beginnings for parents and their children."
The Awards of Excellence, established in 1989, continues to be the longest-running product competition in the baby and children's sector. Each year, entries are rigorously evaluated based on their innovation, market impact, and ability to enhance safety and convenience for families.
Jon Conaway, VP of Product Management at Evenflo, expressed gratitude for being named Best in Show, stating, "As a leader in safety and innovation, being recognized by the Baby Safety Alliance adds tremendous value to our mission. The Revolve180™ LiteMax NXT™ with SensorySoothe™ reinforces our goal of making life easier and safer for families, driving us to innovate with purpose. "
Highlights from the Awards of Excellence
The following products were celebrated as winners in various categories:
Best in Show
Evenflo Revolve180™ LiteMax™ NXT with SensorySoothe™
Parents' Pick
Fisher-Price 3 in 1 Kick & Sway™ Activity Gym
Most Innovative
Charlie's House - Virtual Safety Experience
Child Restraint Systems
Chicco Fit360® Zip ClearTex® Rotating Convertible Car Seat
Design/Fashion/Style
Evenflo Shyft Intuiti+™ Travel System Featuring Revolve180™ LiteMax NXT
Feeding/Bathing/Changing
Munchkin BOND® Silicone Glass Bottle
Infant/Parent Care
Munchkin Flow Nipple Shield +
Nursery
Storkcraft® Casablanca™ Deluxe 5-in-1 Convertible Storage Crib with Toddler Guardrail
On The Go
Safety 1st® Turn and Go™ 360° Rotating Modular Travel System
Play/Entertainment
Fisher-Price® 3 in 1 Kick & Sway™ Activity Gym
Safety
Motorola PIP1710 CONNECT
Stroller
WonderFold L4 Quad Stroller Wagon (4 Seater)
These winners were chosen by an independent panel of experts representing the baby product industry, safety organizations, and media.
Martina Garvey, Senior Editor at The Bump and part of the judging panel, remarked, "This year's entries reflect a brilliant future for baby gear! The intersection of thoughtful design and technology is essential for producing innovative solutions that ease common challenges faced by new parents."
Judging Panel and Partners
This year's panel included prominent figures in the industry:
- Adrienne Gallardo, Doernbecher Children's Hospital
- Martina Garvey, The Bump
- Callie Hoffman, All For Moms Foundation
- Shenoah Miller, Amazon
- Kylee Rogers, Best Practice Quality LLC
The Baby Safety Alliance expresses gratitude to Prego Expo for hosting the winners' announcement and celebrating innovation in child safety.
The Awards of Excellence also serve as a fundraiser for the Baby Safety Foundation, helping to support initiatives aimed at reducing preventable injuries among infants and toddlers.
Understanding the Baby Safety Alliance
The Baby Safety Alliance is recognized as a leading advocate for the safety of baby and children's products throughout North America. Previously known as JPMA, the Alliance focuses on advancing safety through extensive advocacy, educational efforts, product testing, and philanthropy. Its Verification Program tests thousands of products annually to ensure they meet stringent safety and functionality standards.
The organization also offers valuable resources for parents through the Baby Safety University, aiding families with essential guidance on child safety and well-being.
About the Baby Safety Foundation
The Baby Safety Foundation serves as the philanthropic arm of the Baby Safety Alliance. Launched with the mission of improving outcomes for infants and toddlers, the Foundation works to mitigate preventable injuries by donating resources to families and organizations in need.
Frequently Asked Questions
What are the Awards of Excellence?
The Awards of Excellence recognize outstanding innovations in baby and children's products, highlighting their design, safety, and functionality.
Who selects the winners of the Awards?
An independent panel of experts from the baby industry, safety organizations, and media judge the submissions.
How long has the Baby Safety Alliance been operating?
Founded in 1989, the Baby Safety Alliance has been recognizing excellence in the industry for over three decades.
What is the significance of the Best in Show award?
The Best in Show award highlights the most outstanding product based on overall innovation, design, and safety.
How can I learn more about baby product safety?
Parents and caregivers can access resources and guidance through the Baby Safety University offered by the Baby Safety Alliance.
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