Sportradar's Innovative Micro Markets Revolutionize Betting

Sportradar Launches Micro Markets for Enhanced Betting Experience

In a groundbreaking move, Sportradar (NASDAQ: SRAD) is set to revolutionize the betting scene by introducing micro markets, a next-generation in-play betting product. This advancement, aimed at enhancing the wagering landscape, will soon be available across various leading sports, including the much-anticipated addition of ATP tennis matches this October through a collaboration with Tennis Data Innovations (TDI).

Innovative Betting Options with Micro Markets

The launch of micro markets signifies Sportradar's commitment to pushing the boundaries of sports betting. The company is leveraging advanced artificial intelligence (AI) and detailed tennis data sourced from TDI to deliver a sophisticated platform that can analyze hundreds of thousands of data points during each match.

With this technology, operators will have access to eight unique micro markets, which are expected to present up to 1,500 new betting opportunities per match. These new betting options will not only excite fans but also generate fresh revenue streams for betting operators.

Understanding Micro Markets

Micro markets represent a significant evolution in live wagering. They allow operators to offer bets on short-term outcomes within a match or event, adding a layer of excitement for bettors. For example, players will have the chance to wager on specific events like the next breakpoint or whether the next serve will be an ace.

Some of the distinct micro markets being introduced by Sportradar for ATP tennis matches include:

• The next breakpoint
• Will the next serve be an ace, rally, or double fault?
• Who will serve the next ace?
• All point outcomes including player errors
• Total shots in a point
• Last stroke type (e.g., serve, return, forehand, backhand, or volley)

Impacts on the Sports Betting Industry

Karl Danzer, SVP of Odds Services at Sportradar, stated that the introduction of micro markets reflects the company's dedication to leading the industry through advanced technology. The aim is to give clients unparalleled opportunities to engage sports fans while also generating new revenue channels in popular betting sports like tennis.

Looking ahead, Sportradar plans to expand the offering of micro markets to other major sports such as American football, baseball, basketball, and ice hockey in the first half of the upcoming year. This expansion is set to further enhance fan engagement and create even more dynamic betting experiences.

About Sportradar

Sportradar Group AG (NASDAQ: SRAD), established in 2001, has emerged as a leading global sports technology company. It is dedicated to delivering immersive experiences for sports enthusiasts and bettors alike. Positioned at the convergence of sports, media, and betting, Sportradar provides a vast array of solutions to sports federations, media outlets, consumer platforms, and betting operators.

As a trusted partner for numerous organizations, including the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers nearly a million sporting events yearly across numerous sports. Their deep-rooted industry expertise and strong relationships are vital in redefining the fan experience, with their Integrity Services division working to uphold the integrity of sports betting.

Frequently Asked Questions

What are micro markets in sports betting?

Micro markets are live betting options that allow wagers on specific short-term outcomes within a match or event.

How many new betting opportunities will micro markets create?

Micro markets are expected to generate around 1,500 new betting opportunities per match.

What sports will Sportradar initially offer micro markets for?

The initial offering includes ATP tennis matches, with plans for expansion to football, baseball, basketball, and ice hockey.

What technology is used to support micro markets?

Sportradar employs advanced artificial intelligence and deep data analytics to facilitate its micro market offerings.

How does Sportradar enhance fan engagement?

By offering innovative betting options through micro markets, Sportradar provides fans with thrilling and interactive wagering experiences.

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