Splat® Midnight Plum Contends for CEW Beauty Award 2025

Splat® Midnight Plum Contends for CEW Beauty Award 2025
Splat®, a renowned name under Developlus, is thrilled to share that its captivating Midnight Plum shade has been recognized as a finalist in the esteemed 2025 CEW Beauty Awards for Best Hair Color. This award showcases the pinnacle of innovation and excellence in the beauty industry, making it a significant achievement for the brand.
The Significance of the CEW Beauty Awards
The CEW Beauty Awards receive thousands of entries from leading global brands, making it a competitive platform for recognition. Finalists are chosen by an esteemed panel of beauty professionals, experts, and influencers, which adds prestige to those selected. This accolade reinforces Splat's ongoing commitment to providing professional-quality and vibrant hair color options to everyday consumers.
CEO's Vision on Recognition
"We are honored to have Midnight Plum acknowledged among the very best in the industry," stated Jeanne Nicodemus, CEO of Developlus. "This shade exemplifies our dedication to creating diverse colors for all individuals embracing at-home hair color, all while ensuring our products are vegan and cruelty-free, and suitable for all hair types."
Introducing Midnight Plum
The concept behind Midnight Plum stems from a desire to offer an exceptional hair coloring experience. Launched as part of Splat's Midnight Collection in early 2024, this shade is specially crafted for brunettes. It features a unique bleach-free formula, delivering a rich blend of purple and red tones without requiring prior lightening. The result is a lush, long-lasting color that quickly captivated a broad consumer audience.
Consumer Favorites and Popularity
Midnight Plum has swiftly gained popularity due to its remarkable vibrancy, low-maintenance wear, and transformative capabilities on darker hair strands. It's not only a color but a representation of confidence and boldness that resonates deeply with consumers.
Learn More About Splat® Hair Color
Splat® Hair Color is noted for its bold and high-performance shades that cater to a variety of styles and hair colors. The brand proudly champions its vegan and cruelty-free formulations, allowing everyone to celebrate their individuality with high-quality products that won’t break the bank.
About Developlus
Founded in 1991 by Ann and Dave Agrey, Developlus is a family-owned hair care brand based in Southern California. The company has built a notable reputation for its innovation and leadership in the hair color sector. By manufacturing its products in-house, Developlus ensures the highest quality standards while committing to environmentally sustainable practices across its range.
About Us
For more information about Splat® and its range of hair color products, including Midnight Plum, visit our vibrant online platforms.
Frequently Asked Questions
What is Midnight Plum?
Midnight Plum is a luxurious hair color offered by Splat®, designed especially for brunettes, featuring a unique formula without bleach.
How is the CEW Beauty Awards relevant?
The CEW Beauty Awards showcases the best in the beauty industry, allowing brands like Splat® to gain recognition for their innovative products.
What makes Splat® different from other hair color brands?
Splat® focuses on creating high-performance, vegan, and cruelty-free hair colors, making rich shades accessible for all.
Can I use Splat® products on different hair types?
Yes! Splat® products are made to cater to all hair types, ensuring everyone can enjoy beautiful colors.
Where can I find Splat® products?
Visit Splat's official website to explore their complete range of hair color products.
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