Spectrum Reach Collaborates with Amazon Ads for Local Businesses

Author: Dominic Sanders Updated: 09-18-2024 02:09 PM

Spectrum Reach Collaborates with Amazon Ads for Local Businesses

Spectrum Reach officially announced its new partnership with Amazon Ads, allowing small and medium-sized businesses to gain broader access to advertising inventory. This collaboration signifies a significant shift in how local advertisers can engage with potential customers effectively.

Empowering Small and Medium-Sized Businesses

Through this collaboration, Spectrum Reach, which is a leading advertising sales arm of Charter Communications, Inc. – recognized as the top TV provider in the United States – intends to bridge the gap for local businesses striving to connect with their communities. The union of Spectrum's traditional and streaming TV capabilities with Amazon's robust advertising platform opens up a world of opportunities for local advertisers.

Reaching Every Household

David Kline, Executive Vice President at Charter Communications and President of Spectrum Reach, emphasized the importance of this collaboration for local small and medium-sized business advertisers. He stated that the new solution simplifies the complexities of media fragmentation, ensuring that advertisers can reach almost every household in their respective service areas, including both Spectrum customers and those who do not subscribe to their services.

Enhanced Advertising Solutions with First-Party Data

Spectrum Reach plans to leverage its privacy-focused first-party data to assist advertisers in targeting relevant audiences across various platforms. With access to an extensive array of more than 450 streaming and traditional networks, the company's advertising inventory is designed to facilitate effective ad placements on numerous platforms including TV, online video, and social media.

Driving Audience Engagement

The partnership with Amazon Ads positions Spectrum Reach as a leader in audience engagement. Currently, the platform engages with nearly 90 percent of its viewers, establishing its dominance in both streaming and traditional advertising solutions.

The Future of Local Advertising

This collaboration is viewed as a pivotal moment for many small and medium businesses looking to maximize their advertising spend and strengthen their reach. By merging the capabilities of both Spectrum Reach and Amazon Ads, local advertisers can now utilize advanced metrics to measure and optimize their campaigns.

Your Advertising Partner

Spectrum Reach continues to innovate by providing tailored advertising solutions that resonate with community needs on local, regional, and national levels. businesses of all sizes can look forward to utilizing these refined advertising options to connect with their audiences effectively.

Frequently Asked Questions

What does the partnership between Spectrum Reach and Amazon Ads entail?

The partnership allows Spectrum Reach to resell Amazon Ads inventory, enabling local businesses to advertise more effectively across a larger audience.

How will this benefit small and medium-sized businesses?

This collaboration will provide these businesses access to a wider range of advertising options, helping them reach more potential customers in their regions.

What platforms will advertisers have access to?

Advertisers can utilize advertising space across traditional TV, streaming services, online video, and social media platforms.

What data will be used to improve ad targeting?

Spectrum Reach will utilize its privacy-focused first-party data to help businesses target relevant audiences more effectively.

Can small businesses measure the effectiveness of their ads?

Yes, the collaboration allows for improved metrics that enable businesses to measure and optimize their advertising spend accurately.

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Spectrum Reach Collaborates with Amazon Ads for Local Businesses