Sovrn Appoints Will Duckworth as New Chief Technology Officer
Sovrn Welcomes Will Duckworth as Chief Technology Officer
In an exciting development for the publisher technology platform, Sovrn has officially named Will Duckworth as its new Chief Technology Officer. Bringing a wealth of experience and expertise, Duckworth will oversee the company's technology vision, data science initiatives, and engineering strategies from its Boulder office. He will work closely with CEO Walter Knapp to further innovate Sovrn's offerings.
Duckworth's Experience and Vision
With a background spanning three decades in the technology and advertising sectors, Duckworth's previous role was as Senior Vice President and Head of Engineering at iSpot.tv. There, he helped to develop a cutting-edge SaaS platform dedicated to measuring TV advertising impressions and consumer engagement across various media formats, including VOD and OTT. His formidable skills also include senior engineering roles at notable companies like Amobee and comScore, shaping his comprehensive understanding of technological applications in the real world.
Commitment to Innovation
Expressing his excitement about joining Sovrn, Duckworth said, "Sovrn is unlike any company I have ever worked for in that its core values are truly aligned with the customer. The trust and collaboration among the team's members is palpable, and I look forward to working together to enhance our product offerings and maintain our competitive advantage in the ever-evolving open internet landscape." His perspective aligns perfectly with Sovrn's mission to help online creators maximize their earning potential while navigating the complex digital ecosystem.
Recent Developments at Sovrn
The timing of Duckworth's appointment coincides with the launch of Sovrn's Unified Optimization feature, a service that simplifies the management of affiliate relationships for publishers, ensuring they achieve the highest possible earnings per click. This innovative tool enhances Sovrn’s offerings, demonstrating the company’s commitment to providing valuable solutions to its users.
Strengthening Leadership
Additionally, Sovrn has recently expanded its leadership team with notable appointments. Katie Derr has taken on the role of Chief Financial Officer, while Trish Gerlitz is now the Chief People Officer. These strategic hires further solidify Sovrn's foundation as it continues to innovate and thrive in the competitive publisher technology sector.
About Sovrn
Sovrn supports thousands of online publishers and creators by offering products and services that enhance their understanding and operations within the digital landscape. Headquartered in Boulder, Colorado, with additional offices in New York and London, Sovrn touches the lives of over 500 million active consumers daily across more than 80,000 websites, mobile apps, and connected TV channels. With a long history of leading in online publisher technology, Sovrn has gained recognition from various organizations for its commitment to transparency and anti-fraud initiatives in the advertising ecosystem.
Frequently Asked Questions
What is Sovrn?
Sovrn is a leading publisher technology platform that helps content creators maximize their revenue through innovative solutions.
Who is Will Duckworth?
Will Duckworth is the newly appointed Chief Technology Officer at Sovrn, with extensive experience in technology and advertising.
What did Duckworth do before Sovrn?
Prior to Sovrn, Duckworth served as SVP and Head of Engineering at iSpot.tv, where he developed advanced advertising platforms.
What is Unified Optimization?
Unified Optimization is Sovrn's recent feature that allows publishers to manage all their affiliate relationships efficiently, enhancing revenue potential.
Where is Sovrn's headquarters?
Sovrn is headquartered in Boulder, Colorado, with additional offices in New York and London.
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