Southeast Toyota Finance: Leading Dealer Satisfaction in 2025
Southeast Toyota Finance Dominates Dealer Satisfaction Ratings
Southeast Toyota Finance (SET Finance), a dedicated financial services provider for Toyota customers, has secured the top position in dealer satisfaction among captive mass market-prime automotive finance lenders according to a recent study by J.D. Power. This marks the third consecutive year that SET Finance has earned this accolade, reflecting their unwavering commitment to delivering outstanding service to their dealer partners.
Commitment to Excellence
Casey Gunnell Jr., president of SET Finance, expressed appreciation for the recognition, stating, "We are honored to be recognized as the leading captive mass market automotive finance lender. Our team is committed to ensuring our programs align with the goals of our dealers while continually investing in our people and technology for optimal support and partnership." This statement emphasizes their proactive approach to dealer satisfaction amidst a rapidly evolving industry.
Key Findings of the Study
The J.D. Power 2025 U.S. Dealer Financing Satisfaction Study surveyed 5,035 auto dealer financial professionals, gathering insights from April to May. Among the five lender segments evaluated, SET Finance achieved an impressive Overall Dealer Satisfaction score of 874, significantly exceeding the average of their peers by 120 points.
History and Innovations
Established in 1981, SET Finance remains a pioneering auto finance company working under the umbrella of World Omni Financial Corp. They have consistently provided various financing options to Toyota dealers in the Southeast, helping consumers realize their dream of owning a Toyota. Their commitment to innovation is reflected in their strategic initiative known as SPARK, aimed at modernizing operations to enhance dealer and customer experiences.
Southeast Toyota Finance: An Overview
Southeast Toyota Finance, as a prominent participant in the automotive finance sector, offers a comprehensive portfolio of products and services designed for 177 Toyota dealers across several states. Their offerings include financing options for new vehicle purchases, leasing solutions, and specialized rebate programs for college graduates and military members. This broad range of services not only helps strengthen dealer relationships but also enhances overall customer loyalty.
Part of a Larger Entity
As a subsidiary of JM Family Enterprises, Inc., SET Finance is part of a robust organization that has achieved remarkable financial success, demonstrating a commitment to service and innovation. With over 5,000 associates and an annual revenue of $22.8 billion, the company continues to thrive in a competitive landscape, focusing on strong dealer relationships and customer service.
The Role of J.D. Power
J.D. Power is recognized globally for its insights into consumer behavior, helping companies across various industries understand customer interactions and improve their services. With over 55 years of experience, J.D. Power guides businesses in shaping their customer-facing strategies.
Frequently Asked Questions
What is the main achievement of Southeast Toyota Finance?
Southeast Toyota Finance has been ranked No. 1 in dealer satisfaction among captive mass market-prime automotive finance lenders for the third year in a row, according to J.D. Power.
How does SET Finance support its dealers?
SET Finance supports its dealers by aligning its programs with their goals and continuously investing in technology and personnel to enhance service quality.
What is the significance of the J.D. Power study?
The J.D. Power study assesses dealer satisfaction with various lenders, and SET Finance's top ranking signifies its effectiveness in providing outstanding support and service.
What financing options does Southeast Toyota Finance provide?
Southeast Toyota Finance offers a wide range of financing and leasing options for new Toyota vehicles, along with specialized programs such as college graduate and military rebates.
Who owns Southeast Toyota Finance?
Southeast Toyota Finance is a subsidiary of JM Family Enterprises, Inc., a leading organization in the automotive industry with substantial revenue and a strong workforce.
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