Southeast Toyota Finance Achieves Top Dealer Satisfaction Rating

Introduction to Southeast Toyota Finance
Southeast Toyota Finance (SET Finance) has established itself as a leading captive financial services provider, aspiring to deliver outstanding service and support to Toyota dealers and customers in its region. In its recent achievement, SET Finance has been recognized as the top company in dealer satisfaction among Captive Mass Market-Prime Automotive Finance Lenders, marking an impressive milestone for the third consecutive year.
Recognition by J.D. Power
SET Finance earned the prestigious number one ranking in the J.D. Power 2025 U.S. Dealer Financing Satisfaction Study. This accolade reflects the company’s deep commitment to fulfilling the needs of its dealer partners. Casey Gunnell Jr., the president of SET Finance, expressed gratitude for this recognition, emphasizing the hard work of the team in ensuring that support and programs resonate with dealer goals. The company remains dedicated to investing in its technology and personnel to maintain this elevated level of service.
Understanding the Satisfaction Study
The J.D. Power satisfaction study is based on feedback garnered from an extensive survey of 5,035 financial professionals within the auto dealer community. Conducted in a timely manner, from the late spring months, the results provide valuable insights across multiple lender segments, including captive premium-prime and non-captive sub-prime finance lenders.
Innovative Financing Solutions
Founded in 1981, SET Finance was the first auto finance company in the United States to cater exclusively to an import car manufacturer. The institution has continually evolved to offer an expansive suite of financing solutions tailored to both Toyota dealers and their customers. By focusing on innovative financing and leasing options, SET Finance enables Toyota enthusiasts to secure their ideal vehicles while simultaneously equipping dealers with vital resources to enhance customer experiences.
The SPARK Initiative
In its pursuit of modernization, SET Finance has initiated the SPARK program, designed to revamp its operational efficiencies while simultaneously elevating both dealer and customer interactions. This strategic approach demonstrates the company’s willingness to adapt to the fast-paced automotive finance landscape.
Commitment to Dealer Relations
SET Finance is known for cultivating robust relationships with its dealers, offering various products that cater to their distinctive needs. Their appeal lies in delivering not just financing but also extensive customer service support, which includes exciting programs for recent college graduates and military personnel, promoting loyalty among both consumers and dealers alike.
Product Portfolio and Services
The company's diverse financial offerings encompass inventory financing, real estate, construction loans, and retail and lease programs. By facilitating these financial products, SET Finance remains a vital partner in the operational success of 177 Toyota dealerships throughout its domain.
Company Overview
As a subsidiary of JM Family Enterprises, Inc., a prominent privately held company headquartered in Deerfield Beach, Florida, Southeast Toyota Finance operates with a revenue exceeding $22 billion and a strong workforce of over 5,000 associates. This solid foundation contributes to its sustained growth and commitment to the automotive industry.
Conclusion
In conclusion, Southeast Toyota Finance continues to set benchmarks in dealer satisfaction through its steadfast commitment to excellence and innovation. As it looks to the future, the company is poised to further enhance its relationships with dealer partners and maintain its leadership role in the automotive financial services sector.
Frequently Asked Questions
What is Southeast Toyota Finance known for?
Southeast Toyota Finance is recognized for delivering exceptional financial services and support to Toyota dealerships in the Southeast.
How long has SET Finance been operating?
SET Finance has been serving the automotive finance sector since its establishment in 1981.
What factors contribute to SET Finance's success?
The company attributes its success to strong dealer relationships, commitment to customer satisfaction, and innovative financing solutions.
What financing options does SET Finance provide?
SET Finance offers a variety of options, including inventory financing, lease programs, and support for recent graduates and military members.
What is the significance of the J.D. Power ranking?
The J.D. Power ranking signifies a leading level of dealer satisfaction, reflecting the high quality of service provided by SET Finance.
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