Sony Unveils Innovative 28-70mm F2 G Master Lens for Creators

Sony Unveils an Innovative Zoom Lens for Professionals

Sony Electronics Inc. has announced the launch of the 28-70mm F2 G Master lens, marking a significant advancement in their E-Mount lens lineup. This exciting new lens is the first from Sony to feature a constant F2 aperture, offering photographers and videographers unprecedented versatility. With its unique blend of a wide focal range and compact form, this lens sets a new standard for professional lens options.

Outstanding Performance with a Constant F2 Aperture

The 28-70mm F2 G Master boasts a focal range that stretches from 28mm to 70mm, making it ideal for a variety of shooting scenarios. Photographers will appreciate the beautiful bokeh it produces, akin to prime lenses, thanks to its constant F2 aperture. Despite its extensive features, the lens remains lightweight, making it an excellent choice for on-the-go photography and video work.

Design Focused on Practical Use

According to Yang Cheng, Vice President of Imaging Solutions at Sony Electronics, the design process emphasized lightweight construction, ensuring the lens caters to the practical needs of users. The result is a compact lens that does not compromise on image quality, encapsulating what it means to be a member of the prestigious G Master series.

Exceptional Image Quality for Every Shot

The imaging capabilities of the 28-70mm F2 G Master are robust, delivering sharpness from corner to corner, even at full aperture. This is made possible by incorporating three extreme aspherical elements and a floating focus mechanism, which also offers an impressive close-up capability of approximately 14.8 inches. With a cutting-edge 11-blade circular aperture design, achieving stunning bokeh while minimizing chromatic aberrations becomes effortless.

Reliable Autofocus for Fast Action

In addition to its optical performance, this lens features four XD linear motors that enhance autofocus accuracy. This is particularly beneficial for fast-paced environments such as weddings or sports where responsive autofocus is critical. It's compatible with high-speed shooting at up to 120 frames per second with the Alpha 9 III, making it a true powerhouse in professional settings.

A Versatile Tool for Videographers

The 28-70mm F2 G Master isn't just for still photography; it’s also designed with videographers in mind. The lens minimizes focus breathing and operates quietly, which is essential when recording audio in video production. Its compact size and minimal extension during zooming make it gimbal-friendly, ensuring stable operation while filming.

Durability Meets Functionality

For enhanced user experience, the lens includes features like an adjustable torque for the zoom ring and customizable control buttons. It is also weather-sealed to protect against dust and moisture, allowing professionals to shoot in challenging conditions without fear. Additionally, its fluorine coating helps to repel water and dirt, making maintenance easy.

Availability and Pricing

The 28-70mm F2 G Master lens is expected to hit the shelves in December 2024, retailing for approximately $2,899.99 USD and $3,999.99 CAD. Photographers can find it at various authorized Sony dealers across North America. This new addition not only enhances the G Master lineup but also solidifies Sony's commitment to providing high-quality imaging solutions.

About Sony Electronics Inc.

Sony Electronics, as a subsidiary of Sony Corporation, is dedicated to transforming the world of imaging and entertainment. The company offers an array of groundbreaking products, including the award-winning Alpha interchangeable lens cameras. By focusing on innovation and quality, Sony continues to inspire photographers and videographers globally.

Frequently Asked Questions

What is the main feature of the new 28-70mm F2 G Master lens?

The new lens features a constant F2 aperture, providing exceptional low-light performance and beautiful bokeh.

When is the release date for the 28-70mm F2 G Master lens?

The lens is set to be available in December 2024.

What type of photographers will benefit most from this lens?

Professional photographers and videographers, especially those specializing in portraits, sports, and event photography, will find this lens incredibly beneficial.

What is meant by focus breathing in video production?

Focus breathing refers to the change in the angle of view when adjusting the focus of the lens. The 28-70mm F2 G Master minimizes this effect, making it better suited for video.

Is the lens weather-sealed?

Yes, the lens is designed with weather-sealing features to protect it from dust and moisture, ensuring durability during outdoor shoots.

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