Sole Fitness Embarks on New Leadership Journey and Fitness Offerings

Sole Fitness Expands Its Leadership and Virtual Fitness Services

Sole Fitness, an innovative leader in premium and affordable home fitness equipment, has announced significant changes within its leadership and a bold step into the virtual fitness space. With the recent promotion of Brad White to CEO and the introduction of Sole+ Studios, the company is responding to the increasing demand for accessible fitness solutions that cater to a diverse audience.

Leadership Changes and New Initiatives

The company's commitment to high-quality fitness solutions is personified in the leadership of Brad White, who emphasizes the importance of maintaining Sole's legacy while branching into new territory. He states, "We’re committed to continuing Sole's legacy of providing premium products and experiences as we step into this new landscape." Under his leadership, Sole+ Studios will produce engaging and educational content, aiming to inspire healthier lifestyles for its users.

The Launch of Sole+ Studios

Sole+ Studios will serve as the central hub for online fitness content, offering a range of classes that are accessible to everyone, including free sessions on Sole's most popular products. This initiative reflects the company's dedication to providing enriching experiences that resonate with fitness enthusiasts.

Introducing the Director of Fitness

To ensure the successful development of Sole+ Studios, Bradford Stevens has been appointed as the Director of Fitness and Founding Instructor. With an extensive background in the fitness industry, Stevens previously played a pivotal role in developing popular fitness offerings with companies like Peloton, SoulCycle, and Flywheel. His wealth of experience will be invaluable as Sole Fitness continues to innovate in the virtual fitness landscape.

Focus on Community Building

Bradford Stevens shares that community will remain a top priority as the virtual fitness landscape evolves. He believes in nurturing relationships with members and aims to create a welcoming environment through Sole+ Studios. The team is actively working to bring in diverse instructors who appeal to all fitness levels and backgrounds, aiming to expand significantly with new talent in the upcoming months.

Meeting the Demand for Quality Home Fitness

In a world where at-home fitness options can often be overwhelming, Sole Fitness aims to provide reliable and high-quality workout experiences. With Sole+ Studios, users can engage in various online treadmill, elliptical, and strength classes, all led by top-tier instructors. Stevens emphasizes, "We are ensuring that we evolve with each user, no matter where or who they are; we want to be alongside them every step of the way."

About Sole Fitness

Founded in 2001 and headquartered in Salt Lake City, Sole Fitness has become a leading innovator in the fitness equipment industry. The company is dedicated to enhancing individuals' health and wellness journeys. Through its extensive range of cardio and strength-training equipment, including popular treadmills and ellipticals, Sole Fitness combines advanced technology with robust construction to provide effective and resilient fitness solutions for users at all levels. The mission of Sole is to inspire healthier lives through high-quality fitness products and exceptional service.

Frequently Asked Questions

What is Sole Fitness currently offering in its new direction?

Sole Fitness is expanding its virtual offerings through the launch of Sole+ Studios, providing diverse and engaging online fitness classes.

Who is the new CEO of Sole Fitness?

The new CEO is Brad White, who is focused on enhancing the company's legacy and entering the virtual fitness space.

What is the role of Bradford Stevens in Sole Fitness?

Bradford Stevens has been appointed as the Director of Fitness and Founding Instructor, responsible for developing online fitness classes.

How does Sole+ Studios plan to engage with its community?

Sole+ Studios aims to prioritize community building by nurturing relationships with members and providing a diverse team of instructors.

What types of classes can users expect from Sole+ Studios?

Users can expect a variety of online treadmill, elliptical, and strength classes led by top-tier instructors, all designed to be engaging and accessible.

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