Sojourner's Exciting Collaboration with Hawaii Coffee Company

Sojourner Partners with Hawaii Coffee Company

Sojourner Consumer Partners, a private investment firm focused exclusively on consumer-packaged goods, has made an exciting announcement regarding its investment in Hawaii Coffee Company, LLC. This partnership with Anderson Holdings marks a significant step in expanding the SoJoe Coffee platform. Hawaii Coffee Company is well-known as the leading roaster of packaged coffee in Hawaii and a pioneer of flavored coffee in Japan, making this collaboration strategically valuable.

The Formation of SoJoe Coffee

With the creation of the SoJoe Coffee platform, Sojourner aims to build a robust network by actively seeking partnerships and acquisitions with high-potential packaged and ready-to-drink coffee companies across North America. This initiative shows a commitment to both growth and innovation in the coffee sector.

Insights from Sojourner's Leadership

Rob DesMarais, Senior Partner at Sojourner and previous chairman of a notable coffee brand, expressed gratitude for the opportunity to collaborate with Hawaii Coffee Company and the Anderson family. He highlighted the company's strong presence and cultural significance in Hawaii, emphasizing the spirit of Aloha that has helped the brand flourish in both Hawaii and beyond.

Gerard Bastiaanse, President of Hawaii Coffee Company, commented on Sojourner's expertise in the coffee industry. He noted their unique approach to enhancing businesses, particularly through their knowledge in E-commerce and sustainability, which aligns well with Hawaii Coffee Company's mission.

Looking to the Future

With a rich legacy as the owners of Hawaii Coffee Company, the Anderson family is optimistic about this partnership. William Anderson, a board director, stated their eagerness to enter this new chapter, leveraging both their historical strengths and Sojourner's innovation.

Commitment to Operations and Community

Hawaii Coffee Company will maintain its existing operations, including roasting, milling, and cafes across Hawaii, ensuring continuity and brand integrity while benefiting from Sojourner's operational capabilities. This points to a dedication to preserving what makes the company unique while exploring new growth opportunities.

Legal and Financial Advisors

In the backdrop of this significant transaction, McDermott Will & Emery LLP served as Sojourner's legal advisor, while Jeffers Mangels Butler & Mitchell LLP advised Hawaii Coffee Company and Anderson Holdings, ensuring the right guidance and expertise were present during the process. Additionally, BNP Paribas Securities Corp. acted as the financial advisor for Anderson Holdings.

About Sojourner

Sojourner was founded with a clear vision in mind. Established in 2023 by industry experts, the firm aims to facilitate sustainable growth for proven consumer branded companies. Their approach is not limited to private equity investing but involves active participation in business improvement, which forms the essence of their value-creation strategy. By focusing on E-commerce, marketing, and performance enhancement, Sojourner is poised to help organizations realize their full potential.

About Hawaii Coffee Company

Established in 1979, Hawaii Coffee Company has become the leading coffee roaster in Hawaii and an influential player in flavored coffee markets internationally. With a diverse portfolio that includes iconic brands like LION COFFEE and ROYAL KONA COFFEE, the company operates its headquarters and roastery in Honolulu while managing milling operations on the Big Island, ensuring quality products for coffee enthusiasts.

About Anderson Holdings

Founded by John E. Anderson over six decades ago, Anderson Holdings has diversified into various sectors, including beverages and real estate, under the leadership of his family. The company’s legacy of adaptability and growth speaks volumes about its commitment to long-term success and community enhancement. Anderson Holdings remains actively involved in real estate and management, continuing to build on its rich history.

Frequently Asked Questions

What is the significance of Sojourner's partnership with Hawaii Coffee Company?

This partnership aims to enhance growth in the coffee sector through the formation of the SoJoe Coffee platform, enabling Sojourner to pursue new business opportunities.

Who are the key figures in Sojourner and Hawaii Coffee Company?

Rob DesMarais is a Senior Partner at Sojourner while Gerard Bastiaanse serves as the President of Hawaii Coffee Company.

How will this partnership affect Hawaii Coffee Company's operations?

The company will continue its operations as usual, maintaining its facilities and brand identity while leveraging Sojourner's expertise.

What areas of expertise does Sojourner bring to the table?

Sojourner offers experience in E-commerce, marketing, sustainability, and operational improvements, supporting businesses in maximizing their potential.

What is the history of Hawaii Coffee Company?

Founded in 1979, Hawaii Coffee Company has grown to become the leading roaster in Hawaii, further expanding its footprint in flavored coffee markets globally.

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