Soho Square's Strategic Exit from Assured Data Protection

Soho Square's Strategic Exit from Assured Data Protection

Soho Square Capital LLP has made a significant move by entering into a legally binding agreement for the early realization of its growth investment in Assured Data Protection, a managed service provider that specializes in backup and disaster recovery systems. This transaction is subject to relevant regulatory approvals and marks a pivotal moment for both the investment firm and the technology company.

Support for Assured's Growth Journey

Backed by Soho Square in recent times, Assured Data Protection accelerated its growth plans under the expert guidance of CEO Simon Chappell. In just a year, Assured has remarkably expanded its operations in both UK and US markets, delivering impressive results. This strategic exit isn't just a financial maneuver; it crystallizes substantial returns for Soho Square's investors, while also enabling Assured to secure new equity investment from Oakley Capital.

Advanced Technology Solutions

Assured Data Protection integrates the industry-leading Rubrik software to provide robust solutions addressing backup, disaster recovery, and business continuity for medium to large enterprises. Their services empower organizations to utilize Rubrik's innovative technology through versatile capital expenditure (Capex) or operational expenditure (Opex) models, including a fully managed service that boasts tailored 24/7 support.

Building a Strong Customer Base

In its journey to success, Assured has cultivated an impressive clientele in the mid-market, serving organizations with revenues less than $1 billion. Their esteemed customers include reputable names like Shoosmiths, University of Birmingham, Ineos, City & Guilds, and the Royal Opera House. Additionally, they cater to larger clients such as Disney, Elanco, and Honda, showcasing their adaptability in meeting diverse business needs.

Leadership Perspectives

Simon Chappell, CEO of Assured Data Protection, expressed his satisfaction with the partnership: "We chose the right partner in Soho Square to support us with capital and their expertise as we accelerated our growth plans, while retaining control of our business. We are thrilled with the growth we have achieved together, and now look forward to the next chapter for Assured."

James Smallridge, Director at Soho Square, shared his insights, stating, "Assured Data Protection is a high-quality business, and we are proud of the growth achieved, delivered well ahead of plan. We’re looking forward to backing more great UK and European businesses with Soho Square’s flexible capital solutions. Our bespoke financing solution helps entrepreneurs like Simon and his co-founders to stay in control of the businesses they created, whilst securing capital and know-how to accelerate growth."

Advisory Team Contributions

Soho Square's deal team was diligently led by James Smallridge, with valuable support from Joe Tebbutt. The shareholders benefitted from the expertise of various advisors, including Hogan Lovells for legal matters, EY for corporate finance, and Grant Thornton for tax advice. Additional strategic guidance was provided by KPMG and Stax during the due diligence phases, ensuring comprehensive support for all parties involved. Assured's management team was further supported by corporate finance advice from Momentum CF.

About Soho Square Capital

Soho Square Capital is an investment firm devoted to delivering flexible capital solutions, particularly in the form of senior or preferred capital with minority equity stakes. They focus on established and growing SMEs within the UK and Europe. Headquartered in London, the experienced team at Soho Square leverages their extensive investment experience accumulated over 15 years, providing up to £40 million in each transaction. Their dedication toward structuring innovative financing solutions allows them to offer enhanced support for portfolio companies.

About Assured Data Protection

As a unique Rubrik managed service provider, Assured Data Protection distinguishes itself in the market by prioritizing the simplification of data protection strategies. Partnering with Rubrik, Assured delivers reliable backup, disaster recovery, and business continuity solutions tailored for both large SMEs and enterprises. Their commitment to enhancing the data protection industry through innovative technology emphasizes simplicity, efficiency, and user-friendliness.

Frequently Asked Questions

What is the significance of Soho Square's exit from Assured Data Protection?

This exit signifies successful investment returns and highlights Assured's tremendous growth, showcasing the effectiveness of their business model.

What technology does Assured Data Protection utilize?

Assured utilizes Rubrik software to deliver industry-leading backup, disaster recovery, and business continuity solutions to its clients.

Who are some of Assured Data Protection's notable clients?

Assured services a range of notable clients, including Disney, Elanco, Honda, and the Royal Opera House, among others in the mid-market sector.

What type of investment solutions does Soho Square provide?

Soho Square specializes in flexible capital solutions, including senior or preferred capital, typically with minority equity stakes aimed at SMEs.

How does Assured Data Protection differentiate itself from competitors?

Assured stands out by being the only exclusive Rubrik managed service provider globally, focusing on simplifying data protection for its clients.

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