Joy and Wonder at Snowflake Lane
In its exciting 21st year, the enchanting nightly parade of Snowflake Lane brings holiday cheer to families and friends from the day after Thanksgiving until Christmas Eve. This beloved tradition captures the hearts of many as it transforms the streets into a magical winter wonderland.
Experience the Holiday Magic
Snowflake Lane, presented by The Bellevue Collection and Kemper Freeman, is a must-see holiday spectacle. The enchanting parade features a breathtaking light show, joyful music, and a vibrant cast of dancers and characters. It takes place along Bellevue Way, inviting guests to gather and revel in the festive atmosphere.
Parade Details
The nightly parade begins at 7 p.m., and attendees can find prime viewing spots along Lincoln Square and on the sidewalks lining Bellevue Way. As an integral part of the holiday season, Snowflake Lane has become synonymous with family traditions and seasonal celebrations.
A Tradition Inspired by the East
Kemper Freeman, chairman and CEO of The Bellevue Collection, was inspired by his visits to renowned holiday displays in New York City and Chicago. This dream set roots in 2005 when Snowflake Lane first began as a modest performance on the sidewalk and grew into the cherished holiday event it is today, attracting hundreds of thousands of visitors each season.
Highlighting Unique Experiences
Every night, Snowflake Lane features a whimsical mix of performers, including toy drummers, dancers, and princesses, bringing joy and excitement to those attending. Unique traditions have emerged through the years, making the event a favorite for many.
Fun Facts About Snowflake Lane
Snowflake Lane is more than just a parade; it’s an experience filled with festive details:
- Each holiday season, nearly 400,000 guests flock to see the show, with the event running for 27 consecutive nights.
- The parade features more than 55 snow machines, creating a magical snowfall effect.
- With 250 paid cast members performing nightly, the vibrant dance troupe brings unforgettable energy to the celebration.
- Each year, performers distribute approximately 80,000 pieces of candy to the delight of children and families in attendance.
- The caterwauling drumline uses around 100 drumsticks to keep the rhythm going all through the season.
Expanded Holiday Offerings
This festive season, The Bellevue Collection presents several additional holiday experiences. Visitors can enjoy:
Santa Photos at Snowflake Lane Factory: Available from Nov. 28 to Dec. 24, children and families can capture magical moments with Santa at the beloved factory.
Tree Lighting Ceremony
The Bellevue Place Wintergarden Tree Lighting event invites guests to watch Santa light up a dazzling 30-foot holiday tree, making it a perfect post-parade activity.
Hotel Packages for a Festive Getaway
For those looking for a holiday excursion, The Bellevue Collection offers exclusive Snowflake Lane Getaway Hotel Packages, complete with Bellevue Collection gift cards for shopping and dining.
Celebrate Together as a Community
Snowflake Lane not only brings joy through its festive displays but also fosters a sense of community as locals and visitors create cherished memories under the twinkling lights. Its warm and inviting atmosphere makes it a go-to destination for holiday gatherings.
Frequently Asked Questions
When does Snowflake Lane take place?
Snowflake Lane runs from the day after Thanksgiving until Christmas Eve, with nightly performances starting at 7 p.m.
Where is Snowflake Lane located?
The parade takes place along Bellevue Way, between NE 4th and NE 8th Streets.
What can attendees expect to see at Snowflake Lane?
Guests can enjoy a parade with festive lights, music, dancing performers, and even meet Santa Claus.
Is there a cost to attend Snowflake Lane?
Attendance is free, making it an accessible event for families and holiday enthusiasts.
How can I find more information about Snowflake Lane?
For complete details and updates on Snowflake Lane, visit the official web page for special announcements and holiday programming.
