Snowflake Lane Shines Bright This Holiday Season
Now in its 21st year, Snowflake Lane emerges as a treasured tradition, offering nightly holiday joy from the day after Thanksgiving to Christmas Eve.
A Dazzling Celebration
Snowflake Lane, a flagship event in Bellevue, is a spectacular parade celebrating the magic of the holiday season. Each night transforms Bellevue Way between NE 4th and NE 8th Streets into a vibrant festival, complete with a multicolored light display and a delightful array of performers. Combining festive floats, joyful music, and of course, snow, this event captivates families and visitors alike.
Dates and Viewing Information
Leveraging the stunning backdrop of Bellevue, the parade runs for 27 consecutive nights, allowing nearly 400,000 guests to enjoy the festivities each year. The parade kicks off promptly at 7 p.m., and patrons are encouraged to find their favorite viewing spots along Lincoln Square and the adjacent sidewalks.
Meet Santa and Enjoy Special Moments
One of the highlights of Snowflake Lane is a special visit from Santa himself. Little ones and families can connect with Santa, creating unforgettable moments amidst the festive atmosphere. As the snowfall begins and the vibrant costumes dazzle, guests of all ages cherish their time during this spectacular event.
The Heart of the Community
Jennifer Leavitt, senior vice president of marketing for The Bellevue Collection, expressed, "For more than two decades, the community has come together to experience Snowflake Lane, and every year it's heartwarming to see. We’re grateful to our performers, production team, and everyone involved in creating this wonder.”
Performers and Behind-the-Scenes Magic
The event is produced locally by Greg Thompson Productions, showcasing a cast of talented dancers and performers, mostly students, who bring the holiday spirit to life. Among the enchanting characters are toy drummers, snow princesses, and more, all embodying the essence of joy that this event inspires. Did you know they hand out nearly 80,000 pieces of candy every year? That's a sweet treat for the audience!
Additional Festivities at The Bellevue Collection
Besides Snowflake Lane, The Bellevue Collection presents several other holiday-themed offerings:
- Santa Photos: Families can photograph Santa at the Snowflake Lane Factory, running from November 28 to December 24.
- Bellevue Place Wintergarden Tree Lighting: Kick off the season with a spectacular tree lighting event featuring Santa on November 28.
- Snowflake Lane Getaway Hotel Packages: Book a luxurious stay at one of three partner hotels and receive a $100 gift card to use at The Bellevue Collection.
- Holiday Entertainment: Enjoy musical performances from local choirs in Bellevue Square's Center Court during early December.
- Season of Celebrations: Explore a 20-foot immersive screen highlighting global celebrations from November 24 to December 24.
The warmth of community spirit shines through every aspect of these events, ensuring unforgettable memories for all who participate.
About The Bellevue Collection
The Bellevue Collection represents a thriving hub in the heart of Bellevue, combining luxury shopping, dining, and entertainment options. Owned by Kemper Development Company, this vibrant cluster features dozens of shops and restaurants, along with numerous events that bring the community together. With over 1,100 luxury hotel rooms and ample retail parking, visiting this iconic destination is a delightful experience.
Frequently Asked Questions
What is Snowflake Lane?
Snowflake Lane is an annual holiday parade in Bellevue that features a dazzling light show, performances, and a visit from Santa, running from late November to Christmas Eve.
How long does the parade run?
The parade runs for 27 consecutive nights, starting the day after Thanksgiving and continuing through Christmas Eve.
Where can I watch the parade?
Guests can enjoy designated viewing areas along Lincoln Square and the sidewalks on either side of Bellevue Way.
What type of performances can I expect?
Expect to see a variety of performances from local dancers and performers, including toy drummers, snow princesses, and festive holiday dancers.
Are there other holiday events in Bellevue?
Yes, The Bellevue Collection hosts several other holiday programs, including Santa photo opportunities, tree lighting ceremonies, and holiday music performances.
