Snapchat and Omnicom Media Group Forge Stronger Alliance

Omnicom Media Group Partners with Snapchat for Influencer Marketing

Omnicom Media Group's (OMG) influencer agency has launched a dynamic partnership with Snapchat focusing on the Snap Star Collab Studio. This initiative aims to connect brands with top creators in a way that fosters genuine engagement and effective marketing strategies.

Expanding Marketing Strategies

Creo, the full-service creator and influencer marketing agency under OMG, will collaborate with Snapchat to leverage its Snap Stars to deliver impactful campaigns across marketing funnels. The Snap Star Collab Studio will offer structured production programs that seamlessly bridge the gap between marketers and creators, ensuring that brand goals align with the unique styles of different content creators.

Through this partnership, Creo will utilize customized data from Omni, the open operating system supporting all Omnicom agencies, to enhance every phase of creator campaigns—from discovery to activation. This approach not only aids in decision-making but also helps optimize campaign outcomes effectively.

Innovative Research Insights

As part of the collaboration, a significant research initiative will kick off during an event. This research, developed alongside eye square, a top-tier global market research firm, unveils the potent influence that creator content has on consumer behavior, particularly in eCommerce settings. Early results indicate a notable uptick in brand purchases driven by exposure to creator ads, highlighting their effectiveness in the consideration phase of the customer journey.

Understanding Creator Influence

Findings reveal that creators on Snapchat resonate more with audiences compared to their peers on other platforms. This distinction is pivotal for brands looking to enhance their marketing strategies and effectiveness. Kevin Blazaitis, President of Creo, emphasized the importance of these insights, which underscore how creators can serve as trustworthy voices in brand messaging.

Multi-Platform Collaborations

The partnership with Snapchat represents a broader strategy by Creo to forge alliances across various platforms like Google, TikTok, Amazon, and Meta. Each collaboration strengthens their approach to influencer marketing, treating it as a distinct media channel capable of being planned and optimized with precision.

Building Lasting Relationships

Blazaitis articulated a core belief in the transformational power of influencer marketing: it allows brands to cultivate lasting relationships with consumers by harnessing the trust and authenticity of creators. The partnership aims to further enhance these consumer connections, ensuring that marketing efforts translate into meaningful results at every stage of the customer journey.

About Creo and Snap

Creo is known for its data-driven approach to influencer marketing, enabling brands to plan, measure, and optimize their strategies effectively. They aim to deliver impactful marketing solutions by harnessing the capabilities of Omni. Meanwhile, Snap Inc. focuses on innovative technology to improve how people communicate, offering products like Snapchat and augmented reality tools.

About eye square

eye square specializes in uncovering implicit behavioral data, helping marketers enhance their advertising strategies through meaningful insights from real-time consumer experiences. Their methodologies empower brands to assess engagement effectively and drive performance in advertising.

Frequently Asked Questions

What is the focus of the new partnership between Omnicom Media Group and Snapchat?

The partnership aims to develop brand campaigns through Snapchat's Snap Stars, enhancing influencer marketing effectiveness.

How is the partnership expected to impact marketing strategies?

By aligning brand objectives with creator styles and utilizing detailed audience data, the partnership enhances the planning and execution of influencer campaigns.

What insights does the accompanying research provide?

The research reveals how creator content significantly affects consumer purchasing decisions and overall brand perception.

Who conducted the research for this partnership?

The research was conducted alongside eye square, a market research company known for its innovative methodologies.

What other platforms is Creo collaborating with?

Creo has partnerships with several platforms including Google, TikTok, Amazon, and Meta, enhancing their influencer marketing approach across these channels.

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