Smithfield and Mike’s Hot Honey Join Forces for Flavorful Bacon
Unveiling a Delicious Collaboration
Smithfield is excited to announce a mouthwatering collaboration that brings together two beloved flavors: bacon and honey. The new Smithfield Mike’s Hot Honey Bacon combines Smithfield’s hickory smoked bacon, expertly cured, with the distinctive sweet heat of Mike’s Hot Honey. This innovative product creates an irresistible experience with its smoky and sweet profile enhanced by a quick spice kick.
A Focus on Flavor
The launch of Smithfield Mike’s Hot Honey Bacon highlights Smithfield's commitment to innovation within the pork product category. As part of their ongoing We Speak Pork campaign, the collaboration aims to resonate with consumers seeking bold, new flavors. Smithfield has a long-standing tradition of quality, making it a natural fit for such an exciting partnership.
Innovative Marketing Strategies
To promote the new bacon flavor, Smithfield is executing a comprehensive marketing strategy that includes media engagement, influencer partnerships, and eye-catching advertising in high-profile locations like Times Square. One of the campaign’s highlights is an advertisement voiced by renowned comedian Ben Schwartz, which will reach audiences across various streaming services, digital channels, and in-store experiences.
Immersive Brand Experiences
In a spectacular launch event in Times Square, Smithfield is creating an immersive experience that includes stunning visuals and delicious samples of the new bacon. New Yorkers will be treated to a unique display where oversized screens showcase animated bees swarming before transforming into a cascade of honey. This visual extravaganza culminates in an interactive atmosphere where participants can enjoy sizzling samples fresh from the Smithfield Food Truck.
Voices Behind the Brand
Both Smithfield and Mike’s Hot Honey emphasize their dedication to quality. Marianne Radley, managing director of marketing for Smithfield Foods, stated, “This collaboration reflects our commitment to innovate and connect with modern consumers, combining tradition with contemporary flavor trends.”
From Mike Kurtz, founder of Mike’s Hot Honey, this partnership has enabled the melding of two delicious concepts: “Bacon is a classic favorite! With this collaboration, we’re excited to enhance that experience with our unique twist, delivering something simple, enjoyable, and incredibly tasty.”
Availability and Further Steps
Consumers can find Smithfield Mike’s Hot Honey Bacon in stores nationwide, including popular retailers like Kroger, Publix, and Meijer. For those looking for culinary inspiration, they can explore numerous recipes featuring this innovative product on www.Smithfield.com.
About Smithfield
Smithfield is a leading provider of high-quality pork products, committed to excellence and safety. Since its inception in 1936, the Smithfield brand has become synonymous with authenticity, ensuring that meat lovers can enjoy a variety of delicious offerings, from classic bacon to expertly smoked hams.
About Mike’s Hot Honey
Established in 2010, Mike’s Hot Honey revolutionized the pizza topping market with its unique blend of pure honey and chili pepper infusions. The brand continues to thrive, with its products available in thousands of eateries and retailers across the United States.
Frequently Asked Questions
What is the new product launched by Smithfield?
The new product is Smithfield Mike’s Hot Honey Bacon, which combines Smithfield’s hickory smoked bacon with Mike’s Hot Honey.
Where can consumers buy the new Smithfield Mike’s Hot Honey Bacon?
It is available in various supermarkets nationwide, including Kroger, Publix, and Meijer.
What is the goal of the We Speak Pork campaign?
The We Speak Pork campaign aims to promote innovation in pork products while connecting with consumers on flavor and quality.
Who are the key figures behind this collaboration?
Key figures include Smithfield's Marianne Radley and Mike’s Hot Honey's founder Mike Kurtz, both emphasizing quality and innovation.
How does this collaboration benefit consumers?
This collaboration provides consumers with a unique bacon flavor that enhances their everyday meals, combining familiar comfort with innovative twists.
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