SMCP Reports Strong Sales Growth Backed by Strategic Plans
Strong Sales Growth in Q3 for SMCP
The latest sales report for SMCP has highlighted a solid growth trajectory in the third quarter. The performance is attributed to robust activities in the America and EMEA regions, showcasing the effectiveness of the company's strategic initiatives.
Sales Overview and Highlights
In the first nine months of 2025, SMCP achieved impressive sales figures amounting to €896 million, representing a 2.8% increase on an organic basis compared to the same period in 2024, which stood at €878 million. This growth reflects a consistent like-for-like increase of 2.9%, underscoring the brand's market resiliency.
Specifically, Q3 2025 sales reached €294 million, marking a 2.5% organic growth when juxtaposed with Q3 2024, which reported €293 million in sales. This positive trend can largely be attributed to increased activities in America with an 11% growth and EMEA at 8% growth. Despite the slight decline in France by 0.8%, the overall group performance remains strong, indicating resilience against challenges.
Regional Performance and Market Dynamics
The sales performance in various regions has been notably diverse. In the Americas, sales reached €46.7 million, reflecting a 10.5% growth, while EMEA registered sales of €110.3 million with an 8.3% rise. In Asia-Pacific, however, sales declined to €40.4 million, a 10.7% drop, primarily due to the ongoing network optimization efforts in China.
Brand Performance and Strategic Moves
SMCP's focus on enhancing brand desirability has been pivotal in maintaining a full-price strategy, effectively minimizing discount rates by three points compared to 2024. This strategy is evident in brands like Sandro, Maje, Claudie Pierlot, and Fursac, each showcasing varied growth trajectories.
CEO Insights on Performance
CEO Isabelle Guichot commented on the sales results, expressing pride in the team's efforts across all regions despite geopolitical challenges. She emphasized the need for continued focus on quality and brand strategy while confirming that initiatives in the e-commerce domain are evolving steadily.
Network Expansion in Q3
An important highlight from this quarter is SMCP's network expansion, which now includes 1,651 points of sale globally. This expansion is due to successful partnerships in existing markets like the Middle East and entry into new territories such as Georgia. This strategic move aims to bolster market penetration and accessibility for consumers.
Looking Ahead: Financial Calendar and Future Considerations
As SMCP prepares for its future financial reports, with the expected FY 2025 results publication slated for February 2026, confidence remains high regarding the continuation of this growth path. April 2026 is scheduled for the first quarter 2026 sales publication as well.
Frequently Asked Questions
What were SMCP's total sales for Q3 2025?
For Q3 2025, SMCP reported total sales of €294 million.
How has the sales performance varied across regions?
The performance varied, with the Americas seeing a rise of 11%, EMEA at 8%, while Asia-Pacific faced a decline of 10.7%.
What strategy is SMCP following to enhance brand desirability?
SMCP is focusing on a strict full-price strategy and reducing discount rates to improve overall brand perception and desirability.
What are the future financial report dates for SMCP?
The FY 2025 results are set to be published on February 26, 2026, and Q1 2026 sales on April 28, 2026.
Who can be contacted for more information regarding SMCP?
For inquiries, contact Amélie Dernis at SMCP or refer to the Brunswick Group representatives for investor-related communications.
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