SIXT Celebrates Opening of 50th U.S. Airport Location

SIXT Expands Presence with 50th U.S. Airport Location

SIXT USA, a subsidiary of Sixt SE and a leader in premium mobility services, is thrilled to announce a significant milestone: the opening of its 50th U.S. airport location. This new branch is conveniently situated at John Wayne Airport in Orange County, California, a key area within the greater Los Angeles metropolitan region. This achievement highlights SIXT's robust expansion strategy in the United States, now allowing service at 50 major airports and operating over 100 locations across 25 states.

The Journey of SIXT

Founded in Munich in 1912 by Martin Sixt, the company started with just three vehicles. Throughout its journey, SIXT has transformed into a global brand with over 2,000 locations in more than 100 countries, achieving substantial revenue growth. In 2023, the company reported a remarkable revenue of EUR 3.62 billion. The launch of this 50th airport location represents a crucial moment in SIXT's growth trajectory within the world's largest car rental market, which is increasingly vital to its overall business development.

Growing Demand for Premium Mobility

Since beginning U.S. operations in 2011, SIXT has emerged as a significant competitor in the bustling rental car market. The company has expanded its network and maintained a top-tier premium fleet. By focusing on premium service and strategic marketing, SIXT connects effectively with customers. A key component of their success is the dedication of over 2,000 well-trained staff members who prioritize customer satisfaction, enabling the brand to outperform many established competitors.

Revenue Growth and Market Resilience

In the fiscal year 2023, SIXT's revenue from U.S. operations surpassed EUR 1 billion, representing more than a doubling of earnings since 2019. As proof of its competitiveness, the first nine months of 2024 saw revenue growth exceeding 20% compared to the previous year, even amid challenging market conditions affecting other companies.

Leadership Insights

Tom Kennedy, President of SIXT North America, emphasized the significance of this milestone. He indicated that the success of the new branch reflects the high demand for premium offerings, asserting that customer-centric practices have driven this growth. Kennedy stated, "SIXT is dedicated to serving both business and leisure travelers at key markets, and our latest location at John Wayne Airport is a testament to that commitment."

Local Airport Director's Perspective

Charlene Reynolds, Airport Director at John Wayne Airport, expressed enthusiasm for welcoming SIXT as they reach this milestone. She mentioned that SIXT's focus on quality significantly enhances travel experiences for visitors in Orange County. She looks forward to a fruitful partnership that elevates service standards for travelers passing through the airport.

New Branch Profile

The new SIXT location is conveniently situated on the Arrival level between Terminals A and B. It features a premium fleet, showcasing a mix of standard and luxury options including coupes, sedans, and SUVs to meet varied customer needs. Reservations can conveniently be made through the SIXT website or the SIXT app, allowing customers flexibility in planning their travel arrangements.

Further Expansion Plans

SIXT continues to expand its footprint across the nation, with other recent airport openings including locations at William P. Hobby Airport in Houston, Milwaukee Mitchell International Airport, and New York's Times Square. This proactive growth strategy seeks to position SIXT as a key player in the U.S. market.

About SIXT

Sixt SE, with its headquarters in Pullach near Munich, is an international leader in high-quality mobility services. Through its comprehensive suite of products which include car rentals, car sharing, ride hailing, and subscriptions via the ONE mobility platform, SIXT maintains a strong commitment to customer orientation and innovative approaches. The group aims to integrate these services into one seamless mobility experience, making it easy for customers to choose from various options according to their needs.

Frequently Asked Questions

What is the significance of the 50th location?

This marks an important milestone in SIXT's expansion in the United States, establishing a strong presence across critical airport locations.

Where is the new airport branch located?

The branch is located on the Arrival level between Terminals A and B at John Wayne Airport in Orange County, California.

What types of vehicles are available at the new location?

SIXT offers a diverse fleet including standard and luxury coupes, sedans, and SUVs to cater to customers’ needs.

When did SIXT start its operations in the U.S.?

SIXT launched its operations in the United States in 2011 and has seen substantial growth since then.

What are the future plans for SIXT's expansion?

SIXT plans to continue expanding its network across the United States, enhancing services at various strategic locations.

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