Sinclair Introduces Innovative AMP Sales and Media Solutions

Sinclair Unveils AMP Sales & Marketing Solutions and AMP Media

Sinclair Broadcast Group has launched exciting new initiatives, AMP Sales & Marketing Solutions and AMP Media, aimed at transforming its advertising sales and content creation efforts. The introduction of AMP represents a significant step in Sinclair's evolution as it strives to better engage with clients and audiences through innovative approaches.

Transforming Advertising Sales

Starting next month, Sinclair’s sales division will transition to become AMP Sales & Marketing Solutions. This change aims to unify their advertising sales team, enabling them to deliver creative and technology-driven marketing campaigns that meet the demands of brands throughout the country.

Empowering Sales Teams for a New Era

Ryan Moore, Senior Vice President and Chief Revenue Officer, emphasized that this transformation is more than just a rebranding effort. It represents a strategic shift that equips Sinclair’s sales teams with the necessary tools to adapt and excel in a fluid market. The company is committed to enhancing its internal processes, thereby providing a collaborative environment that fosters growth and innovation.

Introducing AMP Media

In conjunction with its sales initiative, Sinclair is also launching AMP Media, which will become the primary identity for Sinclair’s original content beyond news. This new branding will merge cutting-edge technologies with storytelling to provide diverse programming that captivates audiences.

Expanding Creative Offerings

AMP Media is set to host a variety of Sinclair’s non-news original content, ranging from podcasts such as “The Triple Option,” “Throwbacks,” and “Unfiltered Soccer with Landon Donovan and Tim Howard” to various social media engagements. This extensive reach reflects Sinclair’s commitment to delivering high-quality entertainment and informative content.

A Commitment to Growth and Innovation

Rob Weisbord, Chief Operating Officer and President of Local Media, expressed that these developments signal Sinclair's determination to redefine its relationships with consumers while enhancing value for clients across all media platforms. The focus is clearly on creating a seamless connection with audiences and offering comprehensive solutions through AMP.

Future Initiatives and Marketing Campaigns

Looking ahead, Sinclair plans to launch a new client-oriented landing page and an all-encompassing media campaign to formally present the AMP offerings to the market. This campaign will traverse various channels, including linear television, digital formats, OTT/CTV, social networks, and audio platforms, showcasing Sinclair's commitment to innovation.

About Sinclair, Inc.

Sinclair, Inc. (Nasdaq: SBGI) operates as a diversified media entity that is a forefront provider of local news and sports programming. The company operates an impressive network of 185 television stations strategically placed in 86 markets, ensuring broad coverage through its affiliations with major broadcast networks. Sinclair also owns Tennis Channel and operates a range of multicast networks such as Comet, CHARGE!, TBD., and The Nest. Utilizing multiple delivery platforms, including over-the-air broadcasts and digital streaming, Sinclair remains a leader in local news content dissemination through platforms like NewsON.

Frequently Asked Questions

What is AMP Sales & Marketing Solutions?

AMP Sales & Marketing Solutions is Sinclair’s newly branded advertising sales division that focuses on delivering innovative marketing campaigns and integrated solutions for clients.

What kind of content will AMP Media provide?

AMP Media will feature original programming, podcasts, and various non-news content, showcasing Sinclair's dedication to creative storytelling.

How is Sinclair evolving its media strategy?

Sinclair is evolving by integrating advanced technologies with creative approaches to better engage consumers and enhance advertising effectiveness across multiple platforms.

What are Sinclair's future plans with the AMP initiatives?

Sinclair plans to introduce a comprehensive media campaign and a client-facing landing page to promote AMP initiatives in the market effectively.

How can I find more information about Sinclair?

More information about Sinclair and its services can be found on their official website, ensuring access to the latest updates and offerings.

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