Simply Better Brands Expands TRUBAR Distribution to New Markets
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Simply Better Brands Corp. Expands TRUBAR Distribution
Simply Better Brands Corp. (SBBC) has taken a significant step toward increasing the availability of its popular TRUBAR product line. With the company's recent announcement, TRUBAR will now reach new consumers through four major retail channels, signifying a strategic push to grow its footprint in the competitive grocery market.
New Retail Partners on Board
Among the new retail partners are prominent names such as Giant Foods, Lowes Foods, Mariano's Fresh Market, and Jungle Jim's, each set to feature TRUBAR products prominently on their shelves. This expansion aims to meet the evolving customer demand for health-focused snack options.
Giant Food Stores
The Giant Food Stores will carry TRUBAR in 150 locations spread across several states, tapping into a consumer base that values convenient access to nutritious products. This expansion covers key areas, enhancing SBBC's visibility in a vital market segment.
Lowes Foods and Mariano's Fresh Market
Lowes Foods is on board with 100 stores in North Carolina, emphasizing local preferences and customer engagement. Similarly, Mariano's Fresh Market, part of the Kroger family, will introduce TRUBAR across 69 locations in Illinois, catering to the growing population's interest in healthy, indulgent options.
Reach and Ambitions
With these additions, SBBC extends its reach across six states and aims to have TRUBAR products in 12,000 store locations by the end of the annual third quarter. This ambitious strategy underscores the company’s commitment to dominate the health and wellness snack segment.
Executive Insights on Expansion
Erica Groussman, Co-Founder & Chief Executive Officer of Tru Brands, expressed the excitement surrounding these partnerships. She stated that the collaboration with these new retailers positions SBBC well within the grocery channel, which is essential for maintaining brand momentum.
About Simply Better Brands Corp.
Simply Better Brands Corp. is a dynamic international platform with a diversified portfolio focused on plant-based, natural, and clean-label products. Aimed at health-conscious Millennial and Generation Z consumers, the company seeks to innovate in high-growth consumer product markets, continually exploring opportunities for expansion.
Frequently Asked Questions
What products does Simply Better Brands Corp. offer?
Simply Better Brands Corp. offers a range of products focused on health and wellness, including the TRUBAR product line that emphasizes clean ingredients.
How many retail partners does SBBC currently have?
SBBC has formed partnerships with various retailers, now including four new major stores which will enhance their distribution footprint significantly.
In which states are the new TRUBAR products available?
The TRUBAR products will be available in several states, particularly those where the new retail partners are located.
What is the target consumer demographic for SBBC?
SBBC primarily targets health-conscious Millennials and Generation Z consumers who are informed about nutritious food choices.
Where can I learn more about Simply Better Brands Corp.?
Details about the company, their products, and investor relations can be found on their official website.
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