Simply Better Brands Expands TRUBAR Distribution at Walmart
Simply Better Brands Launches TRUBAR in Walmart Stores
Simply Better Brands Corp. (TSXV: SBBC) is taking significant strides in expanding its market reach by launching its popular TRUBAR brand in over 700 Walmart locations across the country. This strategic partnership is a pivotal moment for the company as they continue to grow their retail distribution presence.
A Strategic Expansion
The new presence in Walmart adds to the already impressive retail footprint of TRUBAR, which has gained traction since the initial rollout on Walmart's e-commerce platform, walmart.com. Now, with access to more than 12,000 store locations in North America, TRUBAR is positioned to reach an even larger base of health-conscious consumers.
Leadership Insights
Erica Groussman, Co-Founder and CEO of TRUBAR, expressed enthusiasm over the partnership. "Partnering with Walmart is a major win for TRUBAR. Our online success has paved the way for launching our products in Walmart stores. Having TRUBAR on the shelves boosts our credibility and enhances consumer confidence in trying our brand," she noted. This sentiment underscores the importance of strategic retail partnerships for emerging brands.
Strategic Goals and Customer Engagement
J.R. Kingsley Ward, CEO of Simply Better Brands Corp., emphasized the significance of this partnership. "This collaboration with Walmart greatly enhances our market visibility and positions TRUBAR for long-term success. By accessing Walmart’s extensive customer base, we can expand our brand presence and strengthen our market reach," he stated.
Continuous Growth and Distribution
Since the start of the year, TRUBAR has witnessed remarkable growth by securing additional distribution contracts with major retailers such as Costco, GNC, and CVS Pharmacies, among others. This expansion reveals Simply Better Brands’ commitment to growth in the competitive plant-based and clean ingredients market. Their unique offerings directly cater to the needs and preferences of the increasingly health-conscious Millennial and Generation Z demographics.
About Simply Better Brands Corp.
Simply Better Brands Corp. is a pioneering omni-channel platform focused on the rapidly growing sectors of plant-based and clean ingredient products. The company is dedicated to promoting healthy lifestyles through a diverse portfolio aiming to cater to informed consumers. With practical goals for growth, Simply Better Brands is set to enhance its offerings in high-demand consumer product categories.
Frequently Asked Questions
What is TRUBAR?
TRUBAR is a brand of plant-based bars created by Simply Better Brands Corp., designed to appeal to health-conscious consumers.
How many Walmart stores is TRUBAR launching in?
TRUBAR will be launching in over 700 Walmart store locations across the U.S.
Who is the CEO of Simply Better Brands Corp.?
Erica Groussman is the Co-Founder and Chief Executive Officer of TRUBAR, while J.R. Kingsley Ward serves as the Chief Executive Officer of Simply Better Brands Corp.
What are the growth plans for Simply Better Brands?
Simply Better Brands aims to continue expanding its market presence through strategic partnerships and diversified distribution channels.
How can I learn more about Simply Better Brands Corp.?
Further information about Simply Better Brands Corp. can be found on their official website, focusing on their investor relations.
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