Simpli.fi Appoints Industry Leaders to Enhance Platform Growth
Simpli.fi Appoints Leaders to Propel Innovation
New Leaders Will Accelerate Go-to-Market Execution and Boost Platform Expansion Under CEO Cali Tran
Simpli.fi, known for its Advertising Success Platform designed for programmatic advertising and workflow solutions for agencies, brands, and media companies, recently enhanced its executive leadership by appointing Michael Schoen as Chief Product and Technology Officer (CPTO) and Susan Rothwell as Chief Revenue Officer (CRO). These strategic moves are pivotal in reinforcing Simpli.fi's dedication to driving innovation and managing complex advertising challenges efficiently.
CEO Cali Tran expressed enthusiasm about the appointments, stating, "We're excited to welcome Michael Schoen and Susan Rothwell to Simpli.fi. Their proven leadership and expertise in driving scalable growth will be instrumental in expanding our platform capabilities and delivering measurable impact for our customers. Together, we'll continue to set the standard for precision and performance in the advertising industry."
Introducing Michael Schoen
Michael Schoen enters Simpli.fi with an impressive track record spanning over 20 years in product leadership and tech-enabled services. His notable contributions include significant advancements in Neustar's advertising technologies that played a crucial role in its acquisition by TransUnion for $3.1 billion. Schoen has also held senior roles in notable companies such as Cadreon and LookSmart, showcasing his depth in both product and technology domains. Furthermore, he is affiliated with various industry boards, including MMA Global and AI 2030.
Schoen stated, "Simpli.fi's leadership in proximity-based marketing sets the standard for innovation in our industry. I look forward to driving transformational growth and delivering exceptional performance and accountability for our customers." His commitment to innovation and accountability underscores his approach as he joins the team.
Meet Susan Rothwell
Susan Rothwell brings invaluable experience from her previous role as Chief Revenue Officer at Epsilon, where she effectively managed over $1 billion in revenue. With her profound expertise in programmatic media sales and marketing, Rothwell played a vital role in maximizing the potential of brands, agencies, and publishers alike. Furthermore, her past experience as CRO at Vericast allowed her to lead a global organization towards consistent double-digit growth, effectively driving $2.5 billion in profitable revenue.
Rothwell expressed her enthusiasm about joining Simpli.fi, stating, "I'm thrilled to join Simpli.fi as agencies and brands increasingly rely on us to navigate the evolving advertising landscape. I look forward to helping clients reach new audiences, expand their impact, and deliver authentic, effective campaigns." Her vision aligns with Simpli.fi’s mission to provide outstanding service and innovative solutions.
About Simpli.fi
Simpli.fi stands at the forefront of the Advertising Success Platform landscape, offering comprehensive programmatic advertising solutions and workflow software to more than 2,000 media teams, agencies, and brands. The company strives to empower advertisers to enhance relevance, foster meaningful connections, and achieve impressive results across various media types, including CTV, mobile, and display. Simpli.fi’s platform is active in executing over 140,000 campaigns on a monthly basis for approximately 40,000 advertisers, regardless of budget size.
The company is backed by leading private equity firms, including Blackstone and GTCR, emphasizing its strong market presence and commitment to delivering performance-driven advertising solutions.
Frequently Asked Questions
What changes are happening at Simpli.fi?
Simpli.fi has appointed Michael Schoen and Susan Rothwell to strengthen its executive team, enhancing its commitment to innovation and growth.
What will Michael Schoen's role be at Simpli.fi?
Michael Schoen will serve as Chief Product and Technology Officer, focusing on driving growth and expanding platform capabilities.
What experience does Susan Rothwell bring to Simpli.fi?
Susan Rothwell has extensive experience in programmatic media sales, previously serving as CRO at Epsilon, managing over $1 billion in revenue.
How does Simpli.fi position itself in the advertising industry?
Simpli.fi aims to lead in proximity-based marketing, providing innovative and effective advertising solutions to its clients.
What is the mission of Simpli.fi?
Simpli.fi's mission is to empower advertisers through relevant connections and successful campaign executions across various media platforms.
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