Simon Expands Busan Premium Outlets with Exciting Features

Simon Completes Exciting Expansion of Busan Premium Outlets

Simon welcomes shoppers to its newly expanded and renovated premium shopping destination, located in South Korea's second-largest city. As a prominent name in real estate investment, Simon has successfully revitalized the Busan Premium Outlets, making it a must-visit for both local and international shoppers.

Highlights of the Expansion

The Busan Premium Outlets now features almost 555,000 square feet of retail space, showcasing over 270 premium and luxury retail brands. One of the crown jewels of this development is the Nike Unite Store, which spans nearly 19,000 square feet, making it the largest Nike store in the region.

Dining and Recreation Options

The center is not just about shopping; it also includes ample green spaces and gathering areas, offering visitors a delightful environment. A standout is the "Adventure Forest," designed to take inspiration from top resorts worldwide, alongside 28 food and beverage concepts, the most notable being Shake Shack, marking its first outlet in the country.

Golf and Lifestyle Amenities

The expansion introduces a new 53,000 square-foot zone solely dedicated to premier golf brands like G/FORE, Titleist, PXG, and Malbon. This area will also host a premium golf house featuring a variety of attractions, including an academy, golf simulator, mini-golf, and custom fitting services, all tailored to cater to the growing popularity of golf in the region.

Enhanced Customer Experience

Simon is committed to elevating the shopping experience. The expansion includes improved amenities such as expanded parking, electric vehicle charging stations, and a luxurious lounge for VIP shoppers. This lounge offers a chic environment with refreshments and premium customer service, combined with an exclusive parking area, ensuring a smooth visit.

Insight from Leadership

Mark Silvestri, the President of Development at Simon, expressed pride in the changes made: "Across our global portfolio, Simon continues to strategically reinvest in our centers to deliver the world-class shopping, dining, and amenities desired by today's discerning consumer. With 100 new retailers, elevated spaces, and new amenities at Busan Premium Outlets, we have significantly enhanced our shoppers' experience from the moment they arrive."

Future Developments

This expansion aligns with Simon's ongoing development strategy, which includes other notable projects such as the recently opened Tulsa Premium Outlets in Oklahoma and the upcoming Jakarta Premium Outlets set to open. The company is also focused on significant redevelopment programs at various locations like The Galleria in Houston and Fashion Valley in San Diego.

The Partnership Behind the Outlets

Busan Premium Outlets is a joint venture that sees Simon collaborating with the Shinsegae Group, which is known for operating a variety of retail establishments across South Korea.

About Simon Premium Outlets

Simon Premium Outlets is recognized for offering exceptional brands at incredible savings. With properties in various countries, Simon ensures that each outlet, including the Busan location, provides a fabulous shopping experience for all visitors. The centers are designed to showcase a diverse mix of luxury, designer, and homeware retailers that cater to the desires of many shoppers.

Frequently Asked Questions

What is included in the expansion of the Busan Premium Outlets?

The expansion includes over 270 retail brands, dining spaces, and new amenities like a golf house and a luxurious lounge for VIPs.

Who are the partners behind Busan Premium Outlets?

Busan Premium Outlets is a joint venture between Simon and Shinsegae Group, a leading retail company in South Korea.

What unique features does the expansion offer?

The expansion features a large Nike Unite Store, an Adventure Forest play area, and numerous food concepts, including a Shake Shack outlet.

How does Simon enhance the shopping experience?

Simon includes enhanced amenities such as a VIP lounge, electric vehicle charging stations, and expanded parking to improve the overall shopping experience.

What are Simon's future projects?

Simon is focused on further developments, including new outlet openings in Jakarta and ongoing renovations at various existing centers to cater to customer preferences.

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