Showcasing Local Talent: Bank of America's Winter Village Highlights

Local Entrepreneurs Shine at Bank of America's Winter Village
Bank of America has embraced the spirit of small businesses by providing a unique opportunity at its Winter Village at Bryant Park. This year, four remarkable local businesses will take center stage, showcasing their products at the beloved winter destination.
The Power of Small Business
As the leading small business lender in the United States, Bank of America understands the vital role that small enterprises play in the economy. Each selected business will operate from a rent-free booth, allowing them to reach a wider audience without incurring additional costs. This initiative not only promotes local talent but also enriches the experience for visitors at one of New York City's premier winter shopping destinations.
The Featured Entrepreneurs
The spotlight this season shines on Tribe & Oak, JAY CERAMICS, Smar Art, and Vanilla Joe & Co. Each of these businesses brings unique offerings to the Winter Village, capturing the essence of creativity and craftsmanship.
Tribe & Oak
Located in Brooklyn, Tribe & Oak is the brainchild of co-founders Taylor Tankson and Kareem Wallace. Their mission is to make luxury home essentials accessible to all. With an emphasis on sustainability, they produce handmade items such as scented candles, body butters, and reed diffusers, ensuring that all products are vegan and eco-friendly. Shoppers can visit their booth from October 24 to November 11 for delightful holiday gifts.
JAY CERAMICS
Staten Island's Judy Suh is the creative force behind JAY CERAMICS. Drawing upon her training in Korea, she creates functional and beautifully designed ceramics that reflect her heritage. Her unique tableware, crafted using traditional techniques, showcases a blend of artistry and practicality. Visitors can experience her work from November 12 to November 30.
Smar Art
Smar Art, founded during the pandemic, started as a greeting card company and has evolved into an array of colorful products. Based in Brooklyn, founder Sarah Mar emphasizes handmade designs printed on recycled materials. Shoppers can find their vibrant stickers and art prints available from December 1 to December 16.
Vanilla Joe & Co.
Inspired by her yellow Labrador Retriever, founder Rachel Heim brings Vanilla Joe & Co. to life in Manhattan. Their range of scented candles, each themed after different dog breeds, offers playful and aromatic experiences. Customers can purchase these delightful products from December 17 to January 4.
A Community Commitment
Bank of America’s support extends beyond offering booth space. The bank also assists with the basic build-out of each shop, ensuring that these local entrepreneurs have everything they need to succeed. José Tavarez, the president of Bank of America New York City, highlighted the importance of small businesses in enhancing the economy and the vibrancy of neighborhoods.
Seasonal Festivities and Shopping
The Winter Village will be in full swing from October 24, 2025, through January 4, 2026, with more than 180 vendors on-site. Operating hours will vary, with weekday shopping from 11 a.m. to 8 p.m. and weekends from 10 a.m. to 8 p.m. The Pavilion, the Rink, and various other amenities will be open until March 1, 2026, ensuring that both locals and tourists enjoy the winter festivities.
About Bank of America
Bank of America is a global financial institution renowned for its comprehensive range of services. Serving around 69 million clients, it provides banking, investing, asset management, and risk management services. With a commitment to innovation, Bank of America aids nearly 4 million small businesses, offering tailored support and resources essential for success.
Frequently Asked Questions
What is the Bank of America Winter Village?
The Bank of America Winter Village at Bryant Park is a seasonal market featuring local vendors and ice skating, creating a festive atmosphere during winter.
How can I support the small businesses featured in the Spotlight?
You can visit their booths at the Winter Village to purchase their unique products and learn more about their stories and missions.
When does the Winter Village open?
The Winter Village opens on October 24, 2025, and runs until January 4, 2026, showcasing various vendors and activities throughout this period.
Are the products environmentally friendly?
Many of the featured businesses prioritize sustainability, offering eco-friendly products crafted from natural and recycled materials.
How can I keep updated on events at Bryant Park?
Follow the official Bryant Park social media channels and visit their website for updates on events, vendors, and special programming.
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